Content Syndication and 360training

  • Posted on February 21, 2014   360 Authoring Team

    What is content Syndication?

    In very loose terms, aggregation of content in one single source and allowing others to take benefit from it is what content syndication is about. One can think of content syndication as a gigantic repository of relevant content that can be created, inspected, published and sold on a single platform.

    While the author of content shares the content publicly, in many systems, such as LS360, they benefit from it financially as well.


    Why Is Content Syndication Needed?

    “Author Once. Sell Multiple Times.”

    Content is something that an author, usually subject matter expert (SME), knows in-depth and is qualified to document and teach with certain authority.

    This content can be shared with individuals who are interested in learning the same subject.

    With content syndication, content can be brought to learners at a nominal price.


    Author’s perspective

    An author or subject matter expert is considered to be the guru of the subject regarding which he/she wants to author the content. provides these authors the capability to author the content using a Learning Content Management System (LCMS).

    Using the tool, an author can create a course with lessons, quizzes and prep-exams that can assist a learner to learn the subject.

    After authoring the content, authors may sell the content themselves on their own storefronts, but to distribute their content to an even wider audience, they may also choose to offer that content under a revenue share agreement to and its network of resellers.


    Learner’s perspective

    Students can take advantage of learning the subject of their choice from a subject matter expert. They can take quizzes and exams to become prepared for their next level of certification or job—whatever their goals may be.


    Architecture of Content Syndication

    The following diagram depicts a high level representation of how content syndication works. As shown, the content can come from multiple sources and is persisted in one single repository. Once the content has been inspected and is final, it can be published to multiple e-commerce sites for purchase.

    Diagram showing how content syndication allows you to take a single piece of content, and efficiently distribute it through multiple channels.


    Future of Content Syndication

    With the success of e-learning, content is becoming a commodity. It should be shared with learners at a nominal price. This can help the e-learning industry grow in general.

    Corporations, authors, and learners all can take advantage of content syndication.


    360training View

    360training wants to lead the way in providing tools that can pave the way for the success of content syndication.

    360training has already embarked on the journey of making its Learning Content Management System (LCMS, content authoring tool) freely available to subject matter experts (SMEs), trainers, instructional designers, and e-learning developers. Once a course is authored and an offer accepted, the course can be published to 360training’s e-commerce site for transactions. Revenue is shared between the content authors and 360training.

    360training has also made its Learning Management System (LMS-online course taking tool) freely available for organizations wishing to make the e-learning courses they create available to their employees. Managers purchasing multiple units of any course also gain access, free of charge, to the LMS.


    Market View

    There is a huge potential for commoditizing content and benefitting from it. Learners will have access to the content from multiple sources and they will have the option to take the content from their preferred SME.

    Business can provide the platform to make this a cost effective transaction for their learners and the repository for authors to create/persist their content in. While doing this, businesses can make some profit by selling those courses at a nominal cost and share the profits with the content authors.



    Subject matter experts (SME) who know their field should definitely explore content syndication. While exploring, they can not only help others, but benefit financially.

    While there are many choices out in the market for content syndication,, with their vast experience in the e-learning space, is definitely a better choice.


    — Faisal and the 360 Authoring team.

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