Do I need a training company to sell my courses?

  • Posted on August 22, 2014   Faizan Siddiqui

    Are you planning to sell your courses online?

    If you are new to the e-learning business and want to test the waters without investing a lot of money, you may want to start by selling your courses through an online training provider. By offering your course to an established online training provider, you can earn more profit with less investment, while assessing the value and effectiveness of your online training.

    Benefits of offering your courses to an online training provider:

    1. Will it sell? What will it take to find out? As an independent course provider, you may not have an established customer base for the content you want to create and sell. Large online providers could have this already in place. Consider the venture a pilot test run for your course. You can get a sense of how popular your course will be in the marketplace by its sale volume and the feedback you get from the company through whom you are offering the course. With course evaluations, you may also be able to gauge the effectiveness of your course and make any needed adjustments. If your courses perform well, you may want to create more online training and even open a store of your own! If things are less successful, you have the opportunity to learn, refine, and build without having invested much out-of-pocket.
    2. Volume makes things exciting. By selling your courses through an established online course provider, your courses get exposure to a huge audience, cultivated and maintained by a professional marketing department. 360training.com, for example, has more than a decade of experience providing training to millions of students worldwide—and an entire team of people dedicated to making that happen, day in and day out. Further, all things being equal, learners are more likely to buy courses from sites and vendors they know. Selling with an established vendor can mean cranking up the volume on sales, particularly when you’re just getting started!
    3. Track record can mean increased dollars. When you are the new course provider in town, you might find yourself offering significant discounts on your courses just to get people to take a chance and try out your brand. Online course providers with established reputations often have more freedom to name their price (within market constraints)—allowing them to increase the average order value of their sales. When you offer your courses through an established reseller, you can often make higher profit, even with revenue share agreements in place.
    4. Get an expert opinion. Online training companies have fully trained experts in their respective fields. Once you have offered your course to them, your course will be scrutinized and feedback typically provided that can help fine tune the course prior to sale. Getting a second pair of expert eyes on your course can be invaluable.
    5. Keep up to date. Online training companies insist that courses be kept up to date with changing trends and industry regulations. While you are probably keeping abreast of these changes, a partner who is also doing so and funneling in customer feedback on courses can help ensure that your course remains in tip-top shape.

    Offering courses to online training providers can be a win-win situation.

    Is it time to test your training skills and start enjoying the fruits of your labor?

    – Shazia Wajid and the 360 Authoring team.

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