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Make Money with Online Courses

Pricing

Course pricing is one of the most important decisions you have to make after your course is ready for sale, as it directly impacts your online teaching business. The simplest way to decide and set pricing of your online course is to compare your course with similar courses on different online training provider’s libraries to have an idea of an industry-established typical price range for courses like yours.

Types of pricing:

Before you publish your course and make an offer to 360training.com for sale, you need to set the pricing of your eLearning course in 3 major areas:

  1. MSRP / list price (USD): MSRP is the “slash-through” price on the product page, whereas list price is the “actual” price on the product page. Have a look at the image below to understand the difference:
  2. Offer price (USD): The Offer price is the “promotional” or “discounted” price of your course for any specific promotions that we may run to promote your courses on our website.
  3. Lowest Price (USD): The lowest price is the price below which an author does not want the course sold, ever, no matter what sales are running on. The lowest price can range anything between $1 -$10.

Please note that the pricing can only be set in US dollars.

Setting the Price of your course:

Course pricing will vary based on industry, length of the course, course depth and coverage, and value. In general, MSRP / list price should probably be $5-$30 per hour of seat time.

Calculating 1 Hour of Seat Time:

Below is a broad high-level break up of a 1 hour course:

  • 5,000-7,500 WORDS

  • 45-50 MINUTES INSTRUCTION

  • 10-15 MINUTES ASSESSMENT

To set retail pricing (MSRP), start by considering the value your course brings to learners. What tangible benefits will a learner get from taking your course? Now consider alternatives in gaining these benefits. If the course is an online course, are there other somewhat comparable online courses that the student could take? How much are they going for? What about books, classroom courses, or other solutions that could get the student to the same level of competency? As a starting point, price your course close to the nearest competing product and be sure to clearly communicate in the Marketing fields the value of your course, so that potential customers understand what they are getting and why your solution is the one they want.

Over time, adjust your pricing to optimize your overall revenue from the course. For a given product, lower prices typically result in higher volume of sales. Higher prices typically result in lower volume of sales. Find the sweet spot for your product.

To get a large volume of learners and reviews for a brand new course, giving the course greater credibility, some authors will start by offering their course for free for an initial period of time. After the course is established, they will then set a more industry-standard MSRP.

Publishing

Once your course is ready for learners, it’s time to publish it. Please ensure all information you entered is complete and accurate, course completion criteria are met and course pricing is set, before publishing the course. After having published your online, classroom, or webinar course in the 360training.com web-based LCMS, you can now offer this on 360traing’s eLearning Marketplace.

Submit Created Course for Review and Evaluation

  1. On left navigation panel under Publishing, click the Offer on 360 Marketplace tab.
  2. Then click the Make Offer button.
  3. The course will then go into the course review process where it is evaluated by 360training for fit and quality.

If all review and evaluation processes goes well, you will receive a notification that your online course has been accepted and is now ready to be sold on 360training’s eLearning Marketing Place.

Marketing

Reasons to choose 360training.com to market your courses:

360training.com have been using technology to help people learn since 1997 and, in that time, has amassed trust, respect, and a loyal audience of over 4,000,000 learners across 167 countries. With almost a thousand course authors already populating our educational platform, you would join the ranks of online teachers who’ve already been enthusiastically embraced by their hungry audiences. We have virtual classrooms waiting for real content from passionate experts like you. This isn’t a “Build it and they will come.”-moment; this is a “Build it. They’re already here.”-reality.

Knowing our global authors’ needs and understanding that genius doesn’t sleep, 360training.com is proud to offer exceptional customer service, 24/7. We want to make your experience as seamless as possible and will be sure to help you through any struggle that may arise. We’re here to teach you as much as you’re here to teach others. Our course authors are our partners and, as such, we’re invested in your success. We are always just a click for support or 800 number away.

If you partner with 360training, we will market and sell your courses as if they were our own. Our free tools and worldwide distribution network allows you to offer your courses to millions of learners across the world.

360training enjoys a trusted position in eLearning industry, and your courses will receive the same advantages as any other courses in our library. Our goal is to make sure learners have access to the best workforce courses in the industry—and your course could be a part of that.

Ready to change the world with your knowledge? Start creating a course today.

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