Pinterest has come a long way from being a place for pretty, vintage pictures to a busy, but classy marketplace. And considering its billion page views per month (1.7 to be exact, based on Business Insider data), it’s no wonder that Pinterest is now every real estate agent’s best friend.
Online marketers attest to the effectiveness of Pinterest for promotion purposes. Vinny La Barbera of RealEstateMarketing.com, for one, thinks repins on Pinterest are awesome as no matter how much your pin has been repined (reposted), it will still be there on the repinned post for others to see. And when that gets into the right hands, you’re golden!
Here are a few tips on how to make Pinterest work to your advantage:
1. Target what users are searching. It’s simple really. Put yourself in the buyer’s shoes and try to make a search on your Pinterest yourself with keywords clients would likely search—not what you want them to search for, according to La Barbera. If you manage to do this then accomplishing the next task would be a breeze.
2. Engage, engage, engage! Your goal of using Pinterest is to engage your audience. Recall the topics from your social media feeds that usually catch your attention, and apply that on how you create your boards. But just to give you an idea, when it comes to real estate stuff, these are some of the topics that for sure would stir your audience’s curiosity and capture their interest:
- celebrity homes and mansions
- unique-looking homes or structures (i.e. like that tree hotel in Vietnam)
- communities with great looking façade
- maybe even rumored haunted homes or historical homes
3. Offer tips, design ideas and more. Diversify your Pinterest boards. Tammy Washington of Brookfield Patch.com emphasizes on offering a wide range of tips on home design, maintenance, availing financial programs, sample family homes in your area (provide a visual tour if you may), and must-see dream houses. We couldn’t agree more! These useful pieces of information are great for would-be and current homeowners, but most importantly, help you establish your authority in the field.
As with other things that are meant to be used in moderation, use Pinterest sparingly as well. You don’t want to bombard your potential clients with self-serving, or in-your-face quasi-ads. The key is being subtle, and to offer more value to your audience first. That way, you won’t drive existing and potential customers away.