Home staging is the act of preparing a private residence for sale in the real estate marketplace. It is a proven technique for improving and optimizing the home selling experience. As a part of a comprehensive marketing plan, it not only impresses walk-in clients but also makes the house look great online.
U.S. research states that home staging can reduce a listing’s time on the market by one third to half. It could also fetch as much as 6% to 20% more than an empty home or a home not properly staged.
It has been shown that, within the first 15 seconds of entering, buyers form an opinion of a house and that they tend to stay in a furnished house for an average of 40 minutes, whereas, they only stay for just 5 minutes in a vacant property. 9 out of 10 people find it difficult to visualize how an unfurnished home would appear furnished.
A properly done staging not only showcases interior design or home decoration but also a would-be future and potential lifestyle for clients.
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