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The Role of Social Media in Real Estate

Angie Shipe June 29, 2015 0
The Role of Social Media in Real Estate

 

Nowadays, real estate marketing involves the heavy use of social media. There is a decreased focus on traditional forms of advertising like billboards, radio spots, and television commercials. Instead, social media tools like Twitter, Facebook, SEO and websites have taken the spotlight. Your use of social media can have a direct impact on your real estate success.

Once you sign up for social media accounts, you will have to make a commitment to posting high-quality material on a regular basis. A consistent interaction with your followers will go a long way in establishing a solid local reputation. If you do not want to be burdened by the daily responsibility of social media, assign it to someone else in your office. Some businesses even hire social media experts on a full-time basis.

Allow Your Social Media Strategy to Evolve

A consistent supply of relevant industry content is important but not enough in and of itself. You will need to develop a content strategy that helps you expand your audience. Consider hiring some freelance writers to create a fresh stream of unique content that you can post incrementally. Some real estate agents even use tools like HootSuite to coordinate social media messages. If you struggle to create new content, re-tweet or re-post content from other social media accounts while giving credit to the source.

Focus on localizing your content to attract new customers in the neighborhoods near your office. A localized feel will also boost your SEO as well. Include all of the area’s nicknames and popular places so that search engines can easily recognize and rate your business. Google’s algorithms were recently adjusted to account for individual neighborhoods, so mention each neighborhood where you buy and sell properties for maximum exposure.

Facebook

Facebook is one of your most important social media tools as a real estate professional. It allows you to connect with friends, business associates, potential and former clients. Set up a new Facebook page for your real estate services to make the distinction between your personal account and your professional account. Use Facebook’s business features to run Facebook photo/vote contests, etc., list properties and interact with the community.

Twitter

Use your business’s Twitter account to post engaging content, re-tweet others’ tweets and advertise your listings. Try to include an image with each tweet. Social media posts combined with images get the most views. While you can use Twitter and Facebook to post your listings, try to keep at least three-quarters of your social media content relevant to industry happenings and analysis rather than specific properties that are available.

LinkedIn

LinkedIn is a very valuable tool that does not require much time or effort as other social media. You can network with others in the real estate industry and join LinkedIn groups as well. Once you have a list of subscribers, you can provide a news feed on your company’s page. Some real estate companies even choose to use LinkedIn’s sponsored updates to highlight their business on the social media platform. It is a quick way to reach a large number of LinkedIn users in your target demographic. Be sure to tap into LinkedIn’s group directory to find locals who you can establish a mutually beneficial relationship with.

360training.com

360training.com provides top-notch social media training for real estate professionals. Our advanced training will improve your social media for real estate and help you make more effective use of Twitter. After working with the social media gurus at 360training.com, you will reach a much larger audience and get the most out of your social media tools.

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