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The 6 Golden Rules of Real Estate Videos

Angie Shipe November 29, 2012 0

The 6 Golden Rules of Real Estate Video

In these days of multimedia everything, you need video.

Showing real estate in person will always be a part of your job, but showing properties via video on YouTube puts you on another level of awesome. The video provides the client a way to experience the house without waiting for an open house.

You’ll find that nothing helps trained real estate agents sell a property more than a great video with great content. And with HD video cameras becoming more affordable, property videos and listing presentation videos are now easy to make.

With engaging real estate videos on your site and on YouTube, sellers will want to list their homes with you, since you have the tools to market them correctly and sell them quickly.

But before you pick up the camera, plan your video. A professional presentation is the goal; a sloppy production will cause more harm than good. Keep these golden rules in mind as you prepare to give your star properties the Hollywood treatment.

Hold that camera steady. This is perhaps the first rule of photography. Nothing ruins a composition like a shaky cameraman. Faster video capture speeds and the antiblur features of modern cameras have brought us a long way in eliminating herky-jerky videos, but a steady hand and a tripod are still the best antidotes.

Go to the light. Another golden rule when shooting videos is to keep those lights on. When showing off a property, avoid dark, shadowy scenes at all costs. When you have the right amount of light, you bring out color, vibrancy and put your property in, well, a good light.

Short and sweet. Although it’s important that the video is full of helpful information, it’s even more important that the video keeps the attention of its audience. Three minutes is just fine; eight minutes is pushing it. Unless you’re Spielberg, any real estate video beyond eight minutes will only bore prospective clients.

Overdub the audio. Fred Light, a professional videographer, says that 80 percent of good video is actually good audio. Give your real estate video a leg-up by dubbing the audio after the filming is all done. That way, as Light points out, you get to think it through and fine tune the script to fit the video. It also gives you the opportunity to filter out the ambient noise.

Location, location, location. When people buy a new home, one of the things they think about (apart from the property itself) is the location. You’re not just selling the property; you’re selling the neighborhood. To convince them that the location is the right one for their family, don’t just drive around and shoot from your car. Get up close and personal with the area. What are the points of interest? Focus on shopping attractions, parks, historical sites—anything that sets the neighborhood apart or gives it character. Talk about what residents like to do and consider interviewing a few of them about why they love living there. Shoot on sunny days and keep the sun to your back.

Don’t repeat basic information. People who take the time to view a real estate video probably already know the basics about the property. Repeating it is annoying. By the time they download the video, says Light, they are getting ready to make a decision and are already familiar with the house.

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