Social Media and Digital Marketing
- 9 Packages
- 39 Courses
Looking to upgrade your skills or start a new career? 360training.com offers professional training in a number of popular industries. Your journey toward professional improvement starts here!
In this program, you’ll gain the skills you need to enter the field of web analytics. For those already working in the field, this program will provide you with the formal education and certification you may need in order to further your career. In addition, you’ll qualify for membership in the Online Marketing Certified Professional (OMCP®). This professional association is currently at the forefront of establishing online marketing industry standards for training and continuing professional development.
Reputably trained and certified online marketing professionals are in high demand in the job market, and the need for experts in web analytics and landing page conversion is expanding rapidly. Create and/or develop your own online business, become a web analytics consultant, or work in the web analytics department of a corporation.
At the completion of the program, you will have the skills needed to test multiple landing pages in order to evaluate the effect on the amount of time that visitors remain on your website and the number of visitors that convert into customers. You’ll discover the various types of data available, which are important in collecting techniques for analysis. You will gain depth and understanding of Key Performance Indicators (KPI’s), Segmentation, and Reporting Methods. You’ll also learn how to measure the impact of social media using web analytics techniques.
When you register you receive an initial ten (10) months to complete this program.
No business, large or small, can afford to ignore online marketing any more. And that means
there is a newfound and growing demand for marketing professionals with expertise in online
marketing. Skills in demand include social media marketing, pay-per-click advertising, search
engine optimization, mobile advertising, local search advertising, web analytics, and landing
page conversion optimization.
Where can marketers go to find training? Traditionally, marketing curricula have focused on
print, radio, and television; but no more. Now there’s internet marketing training available that
prepares students to step into the marketplace with meaningful, applicable online marketing
skills, and a certification that enhances their job prospects.
"Analytics is the lynchpin… it helps to determine what performs the best."
Ads work best when the right message reaches the right audience at a time and place where they’re most receptive. So how do you make sure your ads end up in front of your target audience when and where they should?
With the Paid Search Professional Concentration, you’ll start by learning the landscape of online marketing with the Foundations Course; then dive deep into your targeted PPC training to make sure the ads you're paying for are bringing a return. You’ll come out the other side with a comprehensive, cross-discipline approach to designing, building, and maintaining PPC campaigns. Finally, you’ll get specialized training in specifics with short courses that dive deeper into the advertising opportunities of top social media channels.
But getting users to your site is only half the battle. The next step is to have them purchase, register, fill out your form, and convert from visitors to customers. That’s the magic of Conversion Optimization. You’ll get a comprehensive overview of landing page optimization, with real-world examples of what works, what doesn't, and what steps you can take to test your theories.
When you can get the right message in front of the right people and help them to take the right actions, you’re right on track to becoming a huge asset for any company that advertises online.
“Remember, customers look at you as one singular brand. They want to feel that singularity throughout all their interactions with you. And unfortunately, if your PPC person is not considering social media etiquette or conversion psychology in their campaigns, if they’re not consistent in company voice or philosophy, they can break that trust.” - Bryan Eisenberg, Market Motive faculty and author of Always Be Testing
What's Popular (16)
- Course Delivery: On Demand
- Credit Hours: 10*
- Leading online career training provider since 1999
- Quick and simple course enrollment and completion
- 100% online course, no classroom attendance required
- Brand new course with updated content
Love how it is self paced.
Great, great course. Learned more in these 8 Lessons about Business Law then I did through my Bachelors Degree!!!
El Paso, TX
Its very easy to follow and the best part is it is done in the comfort of your own home an at your own pace.