Social Media and Digital Marketing Introduction to Online Marketing

Introduction to Online Marketing

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  • Course Delivery: On Demand
  • Duration: 1.5 

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Description

In this overview course you will have an opportunity to gain a general understanding and a common language, for all core areas of Online Marketing.  At the end of this course you should understand the basic concepts of each discipline, as well have enough knowledge to make decisions on which disciplines will be most effective for your own marketing efforts or most attractive for pursuing a long term career.


NOTE:  This is a very basic overview course.  For beginners who want to go a little bit more in depth, the Internet Marketing Foundations may be a good fit. This course is entirely video based and does not include tests, quizzes, or workbooks.

 

Topics Covered

Online Marketing Foundations Curriculum Covers: Introduction to SEO Introduction to Social Media Introduction to PPC Introduction to Conversion Optimization Introduction to Web Analytics Introduction to Content Marketing Introduction to Mobile Marketing

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