Landing Page Conversion & Digital Analytics Professional Concentration & Certification
- Course Delivery: On Demand
- Language: English
- Difficulty: Intermediate
- Audience: Anyone
So people are coming to your site - great! But as the saying goes, “you can’t take traffic to the bank.” You have to convert your traffic into customers, and measure what’s making that happen, so you can do it over and over again.
With the Landing Page Conversion & Digital Analytics, you’ll start by learning the landscape of online marketing with the Foundations Course; then dive into your Conversion Optimization training to learn how to keep visitors on your site, and compel them to convert. You’ll gain a comprehensive overview of landing page optimization that includes real-world examples of what works, what doesn't, and what steps you can take to test your theories.
But with data coming at you from multiple channels, it's not easy to know how to make sense of it all. Don’t despair; with Google’s Avinash Kaushik as your tutor you can become, as he says, “a ninja and not a squirrel.” Gain an in-depth understanding of KPIs, Segmentation, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.
Companies spend a lot of money on their online marketing; and it’s all for nothing unless the people that come to their site become customers. If you know how to convert quality traffic into happy customers, and can use analytics to explain what’s working and how to repeat it, you’ll be a huge asset any data driven company.
“Make sure that analytics are installed and done correctly, and that what you're tracking is really what you should be tracking. That's kind of the lynchpin of most things in marketing, making sure you’re accountable and can track your progress.” - Todd Malicoat, SEO Consultant and Market Motive faculty
“Analytics is the lynchpin… it helps to determine what performs the best. Not that we’re making it a competition, but everybody is vying for budget. As managers get proficient at a single channel, they’ll begin to incorporate more of the other disciplines. PPC needs the budget, SEO needs the budget, everybody needs the budget. So you have to be accountable and track your performance.” - Todd Malicoat, SEO Consultant and Market Motive faculty
The Following Courses Are Included In This Package:
|Course Name||Industry||Course Delivery|
|Online Marketing Foundations (OMCAÃÂ Preparatory)||Career Training|
|Landing Page & Conversion Optimization (OMCP Preparatory)||Career Training|
|Web Analytics (OMCP Preparatory)||Career Training|
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