Social media is not an option for business success; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, and applying proven tactics can give anyone a edge in the Social Web. And while social media can do wonders for marketing initiatives, improper use of the tools can turn the best intended campaigns into a media nightmare. Maintaining social media guidelines and policies can help avoid the mistakes many other business have made. This course is for those who are serious about using social media to its full potential to help their brand, small business, PR/marketing firm, or nonprofit find success with social media.
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