Once your social media presence starts to take shape, it is time to get serious about integration and automation - and social media widgets are at the heart of that process. This course serves as an introduction, or an overview, of the different types of social media widgets available and how they fit into a good social media integration plan. Social media tools are fantastic at integrating with and connecting to each other; and this can be beautiful thing. But things can get ugly fast if you have not thought the process through. The course explores methods of integration and automation, and prominently features the social media management tool HootSuite. The course wraps up with a lesson on planning your integration and automation methods in a way that will keep things from getting ugly, and leave you with a well-oiled social media presence.
- Social media intergration
- Social media automation
- Social media widgets and tools
- Social media presence
Subject Matter Expert
Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper's Guide to the Mobile Web, and The Bootstrapper's Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.
Ms. Hay developed the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.
Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publishers Association.
Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.
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