This Marketing and Sales course introduces students to the theory and application of modern Canadian marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. With the objective of learning how to develop a comprehensive marketing strategy and creating loyal customers, the major components of the marketing mix are studied. The role of marketing is explored at the local, national, and international level. Both the final consumer and the business customer are considered.
The goal of this course is to provide a broad, basic grasp of Canadian marketing concepts, principles, and techniques in relation to businesses of all sizes. This Marketing and Sales course would be of interest to those looking to improve their understanding of the dynamic nature of marketing and sales, advertising, and promotion.
End of Course Instructions
You are required to take and pass a final exam. Please click the Begin Final Exam button below to start your assessment. You may review the content of the course prior to taking the final exam by using the course outline.
In order to pass this exam you must achieve a 70%. There are a total of 40 questions covered in this exam.
This is your first attempt. This exam allows a maximum of five attempts after which you will need to remediate the course before attempting this assessment again.
Good luck with your final exam!
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