Business Lifecycle Entrepreneurship and Innovation

Entrepreneurship and Innovation

20.00 14.00
$20.00 $14.00
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  • Course Delivery: On Demand
  • Duration: 1.5 
  • Audience:

    The programme is designed to provide a career development opportunity for practitioners from various backgrounds, to enhance and develop their project management skills in an organisational context.

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Description

The course seeks to introduce the concepts of enterprise, innovation, small business and their interrelationships. It aims to provide a guide to the key facts, ideas, theories and thinking about enterprise and innovation, to look at their relationship to small businesses and to consider the methods that are taken to promote and finance them.The word enterprise is used in a variety of contexts with a wide range of meanings. Within this range there are narrow meanings of the word specifically related to business and there are wider meanings indicating a way of behaviour that can apply in a variety of contexts, including business. The narrower meanings are closely associated to entrepreneurship, and in turn, the concepts of enterprise and entrepreneurship embrace much that would be considered to be expressions of small business activity.
 

Course Objectives

  • Introduction to the Course
    • ADDITIONAL QUESTIONS
  • Innovative Firms
    • ADDITIONAL QUESTIONS
  • Framework for Innovation
    • ADDITIONAL QUESTIONS
  • Culture of Innovation - Process And Types
    • ADDITIONAL QUESTIONS
  • Sources of Innovation
    • ADDITIONAL QUESTIONS
  • Marketing Strategy
    • ADDITIONAL QUESTIONS
  • Entrepreneurship Assignment
    • ADDITIONAL QUESTIONS
  • Concluding Lecture
    • ADDITIONAL QUESTIONS
 

Topics Covered

  • Introduction to the Course
  • Innovative Firms
  • Framework for Innovation
  • Culture of Innovation - Process And Types
  • Sources of Innovation
  • Marketing Strategy
  • Entrepreneurship Assignment
  • Concluding Lecture
 

Prerequisites

Second Class Undergraduate Degree or International equivalent or experience

 

Subject Matter Expert

Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, software

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