Professional Skills Digital Marketing Certified Associate (DMCA)

Digital Marketing Certified Associate (DMCA)

499.00 499.00
$499.00
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  • Course Delivery: On Demand
  • Duration: 48 
  • Language: English
  • Difficulty: Beginner
  • Audience: Digital Marketing Professionals

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Key Features
  • 39 hours of high-quality e-learning content
  • OMCA exam fee worth $225
  • Eight simulation exams
  • Exam ready for Google AdWords, Google Analytics, Facebook, and You Tube
  • Dream team of Silicon Valley authors
  • 40 hours of project work
 

Description

Did You Know...
  • Global Digital Advt. spend to be $278Bn in 2019 (Business Wire)
  • There are 220k+ Online Marketing jobs in the USA (Indeed Job Data)
  • Online Marketing Managers are paid 82% more (Indeed Salary Data)

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing teams or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.

This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
 

Course Objectives

By the end of this training you will be able to:
  • Internalize the various domains of Digital Marketing
  • SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing
  • Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing
  • Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
  • Formulate, plan and execute effective Digital Marketing campaigns
  • Prepare for top digital marketing certification OMCA along with Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications.
 

Topics Covered

Introduction (1 hour)
  • Marketing 101
  • What is Digital Marketing?
  • Why is Digital Marketing important?
  • Digital Marketing Today
  • What will this course cover?
  • Course Objectives

Digital Marketing Foundation (25 hours)
  • Search Engine Optimization
  • Social Media
  • Pay Per Click
  • Conversion Optimization
  • Web Analytics
  • Content Marketing
  • Mobile Marketing
  • Email Marketing

Executing Digital Marketing (10 hours)
  • Google Analytics
  • Google AdWords
  • Facebook Marketing
  • YouTube & Video

Strategy & Management in Digital Marketing (3 hours)
  • Creating a Digital Marketing Strategy
  • Targeting your Audience
  • Getting the right Channel Mix
  • Campaign Management
  • Campaign Measurement
 

Quiz Information

Eight simulation exams are included with this course.
 

Additional Information


How do you become a Digital Marketing Certified Associate?

To become a Digital Marketing Certified Associate you will have to mandatorily fulfil both the following criteria:

  • Successfully complete the project work comprising of 4 projects. You have to submit the deliverables of the project to [email protected] to be evaluated by the lead trainer. The duration given to complete the project is 3 months. In case, you have any queries or difficulties while solving projects then you can get assistance from On Demand support to clarify such queries & difficulties. For Live Virtual Classroom Training, in case you have doubts in implementing the project, you may attend any of the ongoing batches of DMCA to get help in Project work.

  • Clear the Simplilearn DMCA examination with a minimum score of 70%

Pattern and duration of the DMCA exam:
The DMCA online exam has one paper constituting of 50 Multiple Choice Questions. The duration of the exam is 60 minutes.


How do you become OMCA Certified?

OMCA is an entry-level certification provided by OMCP. To become an OMCA certified professional, you require to complete DMCA course and apply for the OMCA exam by registering on the OMCP website. You will get OMCA certified, on successful completion of OMCA certification exam. The certification will be valid for a year.

Pattern and duration of the exam:
OMCA exam has one paper with three sections. You need to pass all the three section to become OMCA Certified. The test duration is 75 minutes. The details of exams can be found here.


How do you become Google Analytics Certified?

After the completion of DMCA course, you can register on Google Analytics Academy and qualify Google Analytics Individual Qualification exam with a minimum score of 80% to get the certification. The certification will be valid for 18 months
Pattern and duration of the exam:
The Google analytics certification exam has one papers constituting of 70 true/false and multiple choice questions. The test duration is 90 minutes.


How do you become Google AdWords Certified?

DMCA prepares you for the Google AdWords Fundamentals certification. After the completion of the course you need to register as a Google Partner and qualify the Google AdWords Fundamentals exam with a minimum score of 80% to get the certification. The certification will be valid for 12 months
Pattern and duration of the exam:
Google AdWords fundamentals certification exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 90 minutes.


How do you become Facebook Certified?

Facebook Blueprint has 34 e-learning modules to provide the necessary skillsets for Facebook marketing. After completion of DMCA, you can register for Facebook Blueprint.
Pattern and duration of the exam:
Facebook blueprint exam consists of 34 learning modules. Upon completion of learning in each module, you will have to answer a couple of questions. There is no time limit in this exam.


How do you become YouTube Certified?

YouTube provides an Audience Growth certification for participants interested in YouTube marketing. After completion of DMCA, you can register for YouTube certification and qualify the relevant exam to get certified.
Pattern and duration of the exam:
YouTube Marketing exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 120 minutes.


What projects will I be working on?

Digital marketing training is incomplete without practical learning. In the DMCA course you will be working on 4 live projects of 10 hours each that will provide you hands-on experience. The project will put you in charge of a website, wherein you can execute your Digital Marketing strategy by utilizing various Digital Marketing tools.

Project 1: Google Analytics & SEO: You will setup your business website, ensure proper SEO and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website and also maintain the Facebook page for your website to ensure proper brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website and also maintain your YouTube channel.


Who provides the certification?

Subject to satisfactory evaluation of the project and the score of the online exam (minimum 70%), you will get a course completion certificate from Simplilearn. OMCA certification will be provided by OMCP on successfully qualifying the OMCA examination. Google Analytics, Google AdWords, Facebook Blueprint and YouTube certifications will be provided by the respective websites.

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