How To Build A Strong Brand

70.00 50.00
$70.00 $50.00
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  • Course Delivery: On Demand
  • Language: English
  • Audience: Entreprenuers, Business owners, Marketers

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Description

Want your customers to stick to you like glue? That is what a strong brand can do for you. In this course, you will find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you will learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.
 

Course Objectives

  • Understand What A Brand Is
  • Know How To Build A Strong Brand
  • Ability to Choose Between Personal Or Company Name
 

Topics Covered


  • Section 1: Introduction
  • Section 2: Constructing A Strong Brand
  • Section 3: Branding With A Personal vs Company Name
  • Section 4: Practical Branding
 

Subject Matter Expert

I am a software engineer and entrepreneur. I have also started several businesses. Bitesizebschool.com is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces.

The first business I created, Cygen, was a web design consulting business. From this business, I also created my first product - A chatroom web application that was javascript based.

I have written desktop applications in languages running from Delphi to C# winforms/WPF. I have also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store.

I have an MBA from ASU (14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.

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