The course is interview-based. In the course I interview Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.
The course is almost all video lectures and should take between 1-2 hours to complete. The course is split up into 17 tutorial lectures and a conclusion lecture. The 17 tutorials are from questions like how to get publicity for a business, a book, from celebrities, and much more.
As the person interviewing Bert, I can share that I learned a tremendous amount from the interview. That is why I decided to make this interview into a course. I personally found it that useful and insightful. If you are anything like me, you will be very excited to go out there and try to implement some of the strategies Bert shares during the interview for how to get press coverage and publicity.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you."
- "Business owners
- Aspiring entrepreneurs
- Podcasters and YouTube hosts"
- "You will understand how to get publicity for your business
- You will understand how to effectively use your own media channels to get publicity
- Learn 10 actionable strategies you can work on today to get publicity and press coverage
- Lean high level strategies to get publicity
- Learn how to get publicity for a book
- Get help from the instructor if you have specific questions about your publicity efforts
- Learn about local press clubs you can join in your city
- Learn about using publicity stunts
- Learn to use publicity to establish yourself as an authority
- Understand how to build your own publicity channels so others see you as publicity
- Get best links for SEO by getting publicity from great publications and websites
- Save thousands of dollars by not having to hire a publicist and doing your own publicity
- Build your brand by getting press attention, and stand out among your competitors
- Get a great amount of extra exposure for your business
- Make more money by getting more traffic for your website"
- Section 1: Course Introduction
- Section 2: Introduction and publicity fundamentals
- Section 3: Strategies to get publicity
- Section 4: Actionable strategies you can start implementing today
- Section 5: Conclusion and further resources
Subject Matter Expert
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship."
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