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Sales Engineering Selling Business Outcomes  

Selling Business Outcomes  


Date of Class:


Last Day To Enroll:

1100.00 1,100.00

  • Course Delivery: Virtual Classroom

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The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus. Guided exercises, examples and scenarios allow participants to apply acquired knowledge and skills. Challenge questions appear at the end of each lesson. The course prepares candidates for the Cisco Selling Business Outcomes exam (810-403).


Individuals in sales roles within Cisco and Cisco Channel Partners. Account Managers Sales Specialists System Engineers


Topics Covered

Course Detail:

Module 1: The Business Outcomes Sales Approach

Module 2: Aligning Business Outcomes to the Customer Business Context

Module 3: Sales Opportunities and Outcomes across Industry Verticals

Module 4: Identifying Business Outcomes from Emerging Technology

Module 5: Cisco Solutions and Their Impact on Business Outcomes Sales

Module 6: Identifying Customer Decision Makers, Influencers, and Expectations

Module 7: Determining the Financial Returns of Business Outcomes

Module 8: Communicating the Business Outcomes Story to the Customer

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