The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus. Guided exercises, examples and scenarios allow participants to apply acquired knowledge and skills. Challenge questions appear at the end of each lesson. The course prepares candidates for the Cisco Selling Business Outcomes exam (810-403).
Individuals in sales roles within Cisco and Cisco Channel Partners. Account Managers Sales Specialists System Engineers
Module 1: The Business Outcomes Sales Approach
Module 2: Aligning Business Outcomes to the Customer Business Context
Module 3: Sales Opportunities and Outcomes across Industry Verticals
Module 4: Identifying Business Outcomes from Emerging Technology
Module 5: Cisco Solutions and Their Impact on Business Outcomes Sales
Module 6: Identifying Customer Decision Makers, Influencers, and Expectations
Module 7: Determining the Financial Returns of Business Outcomes
Module 8: Communicating the Business Outcomes Story to the Customer
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