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Answering Client Questions: Create Your FAQ’s

Cara Pahoyo August 9, 2017 0

How to get a job

Real estate clients and customers have tons of questions. Real estate agents have to have all the answers. They’re hired for their expertise, which they use to market and sell property for sellers and negotiate the best deals for buyers. You will need to have persuasive answers to common questions ready.

Why should you have a FAQs Page?

One of the crucial ways to ensure a productive agent-client relationship is properly establishing expectations and educating clients in the beginning. Some buyers and sellers may have unrealistic, inaccurate ideas about how the industry works, how much they can get for their house, and how much house they can get for their money. Clearing up misconceptions and providing clear information about the process and the market goes a long way to preventing problems later.

At client interviews, they will have lots of questions for you and you will have lots of questions for them. But there are also a lot of other things that need to be done at the beginning of an agency relationship. Having a clear, helpful FAQs page on your web site will help to cut down on many of the basic questions prospective clients will throw at you in the in-person interview.

Plus, a FAQs page is great way to provide useful content and show off your knowledge and expertise. Make sure you have these common questions answered on your real estate web site:

What’s the basic home buying-selling process?

Some real estate customers may get unrealistic view of the sales transaction from TV, so it’s important to lay out the steps in a typical sale from the seller’s and the buyer’s point of view. This is especially helpful for first-time home buyers. Also, link to PDFs of the transaction steps and buyers’ and sellers’ guides.

How much money can I get for my house?

Pricing advice is one of the main reasons home sellers hire real estate agents. Explain how listing prices are determined and how the sales prices of similar properties are used. Direct them to sites like Zillow for estimates or offer free CMAs.

Briefly discuss the local real estate market and the factors that can determine the final sales price. Also, offer suggestions for price-boosting improvements.

How do you market property?

Explain the multiple listing service and open houses and the typical channels you use to advertise listings. Emphasize your skills at internet marketing, and mention a few unique techniques you’ve used.

How much does it cost to sell a house?

Sellers want to know the costs of selling their house. One rule of thumb is 9% of the selling price. List common costs associated with the transaction such as title fees, escrow fees, state excise tax, county recording fee, and pro-rated property taxes. Also, mention possible expenses for improvements and repairs to get the house in shape to sell.

What do sellers have to disclose?

Most states require home sellers to disclose known information about the condition of the property and appliances, and some require specific forms. Review your state’s disclosure laws, list things the that will need to be disclosed, and emphasize the consequences of being less than forthcoming.

What is your commission fee?

When people shop, they want to know how much it’ll cost. The best, safest answer to this question is “it’s negotiable.” Many brokerage firms have a customary commission charged to sellers and buyers, often a percentage of the sales price.

What can I afford?

This will probably be one of the first questions buyers have once when they’re ready to buy a house. Recommend getting pre-approved for a loan to identify a price range and narrow the home search. This also helps buyers stay realistic about how much they can afford, and it makes sellers take them seriously.

Is a home inspection necessary?

Buyers may try to save some money here, especially if there’s a required seller’s disclosure form. Getting a home inspection beforehand can save money and headaches later and avoid major problems. Make the point that sellers may not know everything about the house and that having the major systems checked out will reduce stress. Also, bring up the role the home inspection has in negotiations and how it can pin point repairs buyers can request the seller complete before closing.

If you’re experienced, you probably know the answers to these questions by heart. An informative FAQs page can show prospective clients that you’re well versed in real estate, knowledgeable about the local market, and an effective advisor for you clients and customers.

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