Passion is an essential ingredient in a tough career that relies a lot on personal motivation and hustle. Success depends largely on how much you get out there prospecting for leads and going the extra mile for your clients. Sounds exhausting. That’s why you need fact-based processes and habits in place to become a top agent.
Peruse these habits of successful agents and think about implementing some into your own schedule.
1. Establish a morning ritual
Schedule time in the morning to get a relaxing start to your day. Dashing around at the last minute, grabbing files and coffee as you sprint out the door is not a recipe for success. To get your brain and your body ready for the day, consider:
- Silence – meditation
- Lots of water
- A good breakfast
2. Learn more about the neighborhoods
The real estate business is largely local, so successful agents are always learning more about their area. They track all the crucial housing and demographic data as well as county politics and events. Top agents are also extensively involved in the community because they know it’s a valuable method for networking.
3. Fast Communication
Successful agents quickly return calls, emails, and texts from clients and customers. Converting leads, juggling offers, negotiating deals, and closing transactions all depend on timely communication. One of an agent’s main duties is answering questions. Delayed responses can give people the impression that you’re not taking them seriously, resulting in lost leads and sales. Make a habit of responding as fast as possible.
4. Leverage systems, technology, and personnel
Adept use of technology allows top agents to quickly return call and emails. Agents often operate from a mobile office, always on the go, so mobile devices are crucial. With multiple projects and transactions running at the same time, you need smart systems to keep it all straight.
You can’t do it alone even with all the best tech. As your business grows, you’ll likely need to hire an assistant.
5. Effective time management
Real estate agents are essentially small business owners, juggling everything from accounting and taxes to marketing and hiring. You must maintain your business, find new clients, and keep up to date on market trends and your continuing education. The only way you can do all that successfully, and stay sane, is smart time management.
Clients may sometimes dominate your time, so set realistic expectations early in the relationship. And of course, adept use of the latest technology, with updated calendars and reminders, makes time management much easier.
6. Constant networking
Community involvement, fast responses, and technology all facilitate continuous, effective networking. These tools allow you to constantly prospect, planting the seeds that will grow into leads and clients. It can happen every day, like handing out a business card or mentioning to the person in line at the store that you’re an agent.
7. Study your customers and practice your presentation
Top agents are always improving; practicing proactive interaction with real estate consumers has a high return on investment. Real estate transactions involve lots of interpersonal communication, collaboration, and negotiation. Honing your people skills will help provide excellent service and increase sales.
Highly successful realtors are good at explain things because many real estate consumers are unfamiliar with industry processes and lingo. To effectively explain complicated new concepts to novices, you have to really know the business and the markets.
8. Work social media
Social media is an excellent tool to optimize your marketing efforts. Promoting events, listings, and blog posts, as well as showing off your local knowledge: social media allows you to quickly and briefly connect with consumers where they are. Devote time every day to working social media exposure, making many of the other practices on this list habits, such as technology leveraging, and networking.
9. Set goals
Goal setting is essential for any project or plan. You need to determine where you want to go, then how you’re going to get there, and what funds and resources are necessary. Make setting goals a habit for lead generation, blog posts, listings, and closed transactions.
10. Track performance
After you’ve set goals and implemented a plan, you need review how well it’s performing. How do you know if a marketing tactic or prospecting channel is effective if you don’t track the progress? Plans don’t always work as intended and may require adjustments. Technology makes it easy to check the progress of multiple initiatives every day. The more you know about what’s happened in the past and how things are progressing in the present, the better equipped you’ll be to map out a course that will achieve your goals.
Like any positive behavior you want to adopt, say exercising, meditating, or eating healthy, the most effective method is to set aside the time and the tools to make it a habit. Same goes for building a successful business and becoming a top producing agent.
Expanding your knowledge and leveraging technology are common threads through many of these successful habits. One way to do both is completing your post license training, CE, and professional development with 360training.com. These self-paced, interactive courses are online so you can conveniently access quality training whenever wherever you want.