How to Earn Real Estate Clients with Online Marketing
Nearly all businesses, from Mom-and-Pop diners to McDonald’s, have an online presence now; real estate agents are no different. Most buyers start their search online. So it makes sense to go where they are and make it easy for them to find you. Let’s look at some tips for earning real estate clients online. Website First, you have to have your own website, even if your firm already has one for the business. A professional website provides an amazing return on investment for a fraction of the cost of traditional advertising. Use your website to brand yourself as a trusted resource and to stand out in the marketplace. It should reflect your values, goals, authority, and services. Your website can also host your blog posts explaining and exploring hot real estate topics. Also don’t forget to:
- Create your own theme, motto, colors, and images and use them across all of your online marketing.
- Include your website address in all marketing materials.
- Showcase your personality and expertise.
- Educate: include home buying tips, financing information, loan calculators, and listing information, as well as local information about your area.
- Brush up on SEO tactics.
- Promote your blog posts on Twitter, Facebook, LinkedIn, and any other social media platforms and online industry groups you’re a part of.
- Stay current: set up a schedule for updating your website.
- Plan: Create a worksheet with all the social media avenues you’ll use and what you plan to do with each one. Start a content schedule and develop your brand story one social post at a time. Consistency is the most important part of communication in social media.
- Connect: Establish profiles on the big four social channels (LinkedIn, Facebook, Google+, and Twitter) to make connections and follow the industry thought leaders. Make sure your company logo and bio are consistent across all of your social sites.
- Participate: Private LinkedIn groups, Facebook groups, and Google+ communities are conversation hubs where your prospects may be active. Join the discussion and share some of your expertise when it’s relevant.
- Create: Helpful, exciting content sparks conversation. Generate as many opportunities as possible to get prospects talking to you.
- Engage: Join groups populated by people likely to use your services. If you’re consistently helpful and engaged, prospects will likely be interested and click through to your profile, check out other posts, and visit your website.