5 Marketing Techniques for the Fastest Sale
You gotta move fast, especially in a fast market. Fresh listings are the most attractive to buyers. Some people suspect there’s something wrong with a house that’s been sitting on the market a while. To attract qualified buyers and quick offers, you need to venture beyond the typical, bust through the expected. Think about ways to use all the available marketing tools to surprise and intrigue buyers who are likely blind to the usual advertising tricks. Lay the Groundwork Before taking pictures, listing the property, and holding open houses, consider a few preparation tips:
- Get the property move-in ready and invest in strategic upgrades, particularly for older houses with outdated features. Buyers weigh the pros and cons before making an offer. Reduce the “cons” to make that decision easier and move buyers from “maybe” to “yes” faster.
- Stand out from the neighbors with distinguishing improvements. Chose widely appealing designs and colors. A house in a residential subdivision may look too similar to the other houses. Cookie-cutter houses won’t sell fast unless they’re super cheap.
- Price it right the first time. A fair price based on local market data will attract more buyers than a price based on the seller’s profit desires. The more the price is reduced, the longer it stays on the market and the lower the eventual selling price.
- Don’t forget mobile and social media marketing. All the techniques below can be turbo charged with a mobile-compatible, social integrated marketing plan. Before getting started, make sure you’re on all the top real estate apps and social media platforms.