When people have questions, they go to the internet. Most real estate customers are not savvy about the industry, so they’re looking for reliable answers on a range of topics. People hire real estate agents for sound advice because they have the knowledge and experience. So, who do you think a buyer or seller will call when they’re looking for an agent to help them through one of the biggest transactions of their lives?
A blog is an opportunity to show off all that hard-earned knowledge and get your name in front of local real estate consumers. Regular readers of your blog will feel more comfortable with you and confident that they’ll be in competent hands should they hire you.
Starting a Blog
You probably love real estate, so you don’t need a lot of extra motivation to share what you love. And after a few years of experience, you also have lots of examples to use and stories to tell.
There’s so much fun stuff you can do with a real estate blog. Here are some tips for getting started:
- Idea List. Keep a list of possible blog topics on a little notepad or on your phone and jot down ideas whenever they arise. You never know when your next great idea will come to you.
- Be unique. Google real estate topics to see what is already out there. Look for a new angle or interesting spin when writing about common real estate topics.
- Stick to a schedule. Make time to write regularly and plan to publish new blogs consistently. If you’re not posting fresh content, people will stop coming back.
- Know your audience. You’ve probably already researched your target market and customers. Imagine this customer profile as you write and keep in mind their needs, interests, lifestyles, and knowledge level. What do they want to know?
- Include local subjects. Do a recurring neighborhood spotlight feature, an analysis of the local market, or reviews of hot spots and events. Show off the best features of the neighborhoods where you commonly list property.
- Stay current. Let the season, current trends, or market activity inform which topic from your Idea List you’ll write about this week.
- Choose buzz-worth topics and headlines. Don’t do what every other agent is doing. Select specific topics that haven’t been done to death. Craft headlines that will get people clicking when they see them on Twitter and Facebook.
- Just write. And then start writing. First, quickly outline the subtopics you want to hit. For the first run through, write everything you want to say about the topic without worrying about spelling or grammar; editing comes later.
Make it Easy and Engaging
With the amount of time people spend on their smart phones and tablets these days, you must have mobile-friendly web sites and blogs. If your text is in a weird format or your content is slow to load, people will quickly click away.
People love visuals, so remember to include eye-catching photos of properties, landscaping, and local attractions. Be aware of opportunities for video and webinars. Include links to your other blog posts and to relevant resources and tools.
Try incorporating testimonials from recent happy clients. Interview local experts, like home inspectors, appraisers, contractors, mortgage brokers, and stagers, for advice on aspects of the sale process. Later, try including quizzes and trivia, questionnaires, games, and infographics.
Email and Newsletters
Ask your web site visitors for their name and email address using an automated form. You can follow up and provide relevant content to people interested in your services with lead capture forms, as well as build an email list of leads.
Email marketing has a huge return on investment. Use emails to promote your latest article, provide quick tips, report local real estate news, offer buyers’ and sellers’ guides, spotlight a new listing with beautiful photos, and include mini blogs on hot topics.
Marketing emails can facilitate or merge into real estate newsletters where you can offer more content, photos, and in-depth advice.
Promote Your Blog on Social Media
Boost your blog posts on Facebook, Twitter, Instagram, LinkedIn, and any other places you’re active. Make sure your blogs are easily shareable with share buttons. Employ smart SEO to get higher on results pages. Remember to include your contact information in a conspicuous manner on your blog and web pages so it’s super easy to get in touch.
Developing and promoting a helpful real estate blog can establish your brand as a local real estate expert. Plus, it’s fun to explore various topics and get creative.
With all the prospecting, marketing, blogging, and listing successful agents do, when can you find time for real estate training? Luckily, 360training.com makes it easy to complete real estate prelicense, post license, and CE training with their library of convenient, on demand real estate courses.