Web Marketing 101 - How to Get Started
Once you’ve got your license, how do you get clients and market listings? One of the first things you do is get your internet marketing up and running. During your first 6 months as a new agent, you’ll need to purchase your equipment, create a marketing plan, set goals, and establish a web presence. The basic core of web marketing includes:
- Your web site
- Social media
- Name and logo
- Social media buttons
- Navigation bar
- Contact information
- Email newsletter sign up
- About you
Boosting Your Web PresenceOnce you have your core web marketing set up, you can’t just forget about it. You need to develop a written plan for how you’ll use all these tools based on your market, niche, and objectives. Marketing yourself and your listings is a huge part of your job; you’re always prospecting and developing leads. Some tips for growing your web presence and establishing your brand include:
- Get Organized: Establish a schedule for tweeting, posting, and blogging. Also, plan to reevaluate your strategy and track how each web marketing channel is performing.
- Don’t Follow the Crowd: Lots of agent websites look the same. How are you going to be different? Claim an expertise and promote it across all your platforms.
- Be Memorable: Look for ways to make your website, blogs, and social media posts remarkable.
- Check Out the Competition: You have to see what other agents are doing to determine how you’ll set yourself apart.
- Post Consistently: People will stop coming back if you rarely post. They’ll forget or unfollow you if you fail to consistently deliver engaging, useful content.
- Get Local: Include lots of local photos, links, and content. Tweet fun local facts, post interesting local statistics, and blog about local news and neighborhoods. Set up neighborhood pages on your website featuring photos, video, statistics, and local attractions.
- Add Personality: This is a great way to stand out. There’s only one you. Post about what you’re involved in, especially locally: fairs and festivals, charity organizations, community events, school sports teams, and business groups.
- Make Your Website a Destination: Wouldn’t it be great if your website was so awesome that people regularly recommended your website and shared your blog posts? You have to be memorable to keep visitors returning to your site. Always stay focused on what your customers need and give them unique, helpful content they can use.
- Quality Visuals: Use only high-resolution, professional-looking photos and videos for properties.
- Update Your Info: Make sure your contact info is updated and everywhere. And don’t forget a nice-looking photo of yourself so people remember what you look like.
- Make it Easy: You have to make it super easy for people to do what you want them to do: follow you on social media, share your blog posts, search for local listings, subscribe to your newsletter, and contact you. If they have to fill out long forms, consumers will likely go elsewhere