Once you’ve got your license, how do you get clients and market listings? One of the first things you do is get your internet marketing up and running. During your first 6 months as a new agent, you’ll need to purchase your equipment, create a marketing plan, set goals, and establish a web presence.
The basic core of web marketing includes:
- Your web site
- Social media
Almost everyone starts their home search online. The best place for a new agent to begin is a site like Zillow, the largest real estate website. There’re lots of tools and plans to help you get started with an online profile and customizable website.
Your website is where you want leads to come. A clean, professional looking website can make a huge impact on their decision to contact you. Something as simple as the size and type of font on a page can scare visitors away. Responsive website design is what makes your content look great on any device.
The basic components of a real estate website include:
- Name and logo
- Social media buttons
- Navigation bar
- Contact information
- Email newsletter sign up
- About you
Use lead capture forms asking for email addresses to turn visitors into leads. Email is one of the most effective marketing methods, so diligently build your email list.
Set Up Social Media Pages
Select your target demographic (families, young professionals, boomers) and learn about the social media they use. Whether it’s Facebook, Twitter, LinkedIn, or all of the above, start your pages on these platforms. Take a little time to learn which posts are popular.
Consistently post on your social media accounts with interesting local photos, links to helpful articles, and bits of advice. Create ads on Facebook, Twitter, and Google. Monitor their performance and your overall presence.
With the help of a professional, design an engaging landing page to greet visitors who click on your ads. Send follow up letters to people from your landing page.
Show off your knowledge and expertise with interesting, helpful blog posts. Stick to a writing schedule and pick topics people are buzzing about, local interest, and subjects that have been in the news recently. And don’t forget to promote recent blog posts on all your social media accounts.
Gather email addresses from leads and visitors and send them emails about news, hot new listings, deals, and events. Produce periodic newsletters chock full of beautiful photos, lists, advice, client testimonials, surveys, neighborhood spotlights, and blog excerpts.
Boosting Your Web Presence
Once you have your core web marketing set up, you can’t just forget about it. You need to develop a written plan for how you’ll use all these tools based on your market, niche, and objectives. Marketing yourself and your listings is a huge part of your job; you’re always prospecting and developing leads.
Some tips for growing your web presence and establishing your brand include:
- Get Organized: Establish a schedule for tweeting, posting, and blogging. Also, plan to reevaluate your strategy and track how each web marketing channel is performing.
- Don’t Follow the Crowd: Lots of agent websites look the same. How are you going to be different? Claim an expertise and promote it across all your platforms.
- Be Memorable: Look for ways to make your website, blogs, and social media posts remarkable.
- Check Out the Competition: You have to see what other agents are doing to determine how you’ll set yourself apart.
- Post Consistently: People will stop coming back if you rarely post. They’ll forget or unfollow you if you fail to consistently deliver engaging, useful content.
- Get Local: Include lots of local photos, links, and content. Tweet fun local facts, post interesting local statistics, and blog about local news and neighborhoods. Set up neighborhood pages on your website featuring photos, video, statistics, and local attractions.
- Add Personality: This is a great way to stand out. There’s only one you. Post about what you’re involved in, especially locally: fairs and festivals, charity organizations, community events, school sports teams, and business groups.
- Make Your Website a Destination: Wouldn’t it be great if your website was so awesome that people regularly recommended your website and shared your blog posts? You have to be memorable to keep visitors returning to your site. Always stay focused on what your customers need and give them unique, helpful content they can use.
- Quality Visuals: Use only high-resolution, professional-looking photos and videos for properties.
- Update Your Info: Make sure your contact info is updated and everywhere. And don’t forget a nice-looking photo of yourself so people remember what you look like.
- Make it Easy: You have to make it super easy for people to do what you want them to do: follow you on social media, share your blog posts, search for local listings, subscribe to your newsletter, and contact you. If they have to fill out long forms, consumers will likely go elsewhere
Smart agents are always expanding their knowledge and increasing their skills. 360training.com is the must-have tool for real estate training and professional development. The self-paced, interactive courses are online so they’re easy to fit into your busy schedule. Enroll today.