How to Market Yourself as a Real Estate Agent
Real estate agents are constantly looking for new leads. When you’re not helping your clients, you’re searching for the next ones. A large part of what determines the success of real estate agents is how hard they work. How much effort, thought, and creativity you put into to marketing yourself as a real estate agent determines how many clients you have, the deals you close, and the commissions you earn. There’s not just one way to go about it. You have to implement and maintain a multi-pronged marketing strategy to develop leads.
Know Your Audience and Your MarketThe type of properties you specialize in and the customers you cater to will inform a lot of your marketing. Use the available tools to gather information about your target audience and use that data to effectively tailor your advertising efforts. Who are these people who might be future clients: what’s their style, where do they hang out, what do they do for fun, which neighborhoods do they like. Marrying your knowledge of the market with information about prospective clients helps you shape content that will appeal to your audience and inspire them to call you when they need an agent.
Get InvolvedGenerating leads involves lots of leg work, even in this digital age. Prospecting involves meeting people in the towns and neighborhoods you work and attending seminars, joining groups, and going to local meetups. Get involved with local business groups, volunteer with charities, and co-sponsor cultural events and festivals. Let everyone know you’re a real estate agent.
Give Free StuffWho doesn’t love free stuff? Get creative and design some eye-catching information materials on real estate transactions and the local market. Try some of these ideas or use them to spark ideas of your own:
- Buyers’ and sellers’ guides and checklists
- Staging web tutorials
- Colorful postcards offering a free dinner at a local restaurant
- Fun infographics
- Video or slide show spotlighting local neighborhoods
- Periodic analysis of the local market
- Quick explainers illuminating a part of the real estate industry