It’s time to get some clients and close some sales. A big part of your job is marketing yourself and your listings. To become an effective real estate agent, you will need to implement a multi-pronged marketing strategy. Below are 10 marketing tips to get started.
1. Business Pages
Familiarize yourself with the array of real estate marketing tools available and dream up new ideas to develop your unique brand. Create accounts on all the major real estate, social media, and networking platforms.
Set up and update your business pages on Yelp, Zillow, Facebook, Google+ etc. Ask people to review your service and perhaps offer gift card incentives.
2. Website and Lead Capture Forms
Your website is your home base. Your brokerage firm has a site, but you need your own website too. Create an effective, multi-dimensional real estate website with tools like Placester.
To turn visitors into leads, ask for their name, phone number, and email address using an automated form. It’s the first step in building a relationship with a potential customer. Your website is like a shop where people wander in and out. As the proprietor, you say “hello” and ask how you can help them. Lead capture forms allow you to follow up with someone who is already interested in your services. It can be a pop up or corner of a page where visitors can enter their email address to sign up for your newsletter.
With over 4,000% return on investment, email marketing is a direct link to you customers, clients, and leads. Easily keep in touch with former clients, the top source for repeat business and referrals. These types of leads account for 75% of all agent business, according to the National Association of Realtors. Build and maintain an email list. Centralize your contacts and stick to one location, like a CRM system, spreadsheet, or email account. Diligently enter clients into your contacts, then use your contact list to find people on Facebook, Twitter, and LinkedIn. Create an email newsletter with tips, news, and photos.
4. Referrals and Reviews
As we’ve established, a good chunk of real estate transactions are a result of repeat business and referrals. Make it easy for clients to provide feedback with automated programs and harness it to build your business. Get in the habit of tactfully asking satisfied clients to refer friends and acquaintances to you if they need real estate services.
Online review tools include SurveyMonkey, Boast (video), and top review sites like Zillow and Yelp. Highlight specific compliments on your website and in your marketing with easily digestible sentences, attractive formatting, and engaging stories. Use different formats such as Q&A, brief essays, video clips, bullet points, and photos. Spotlight satisfied clients in your newsletter and website and do a blog post summarizing the comments of happy clients.
5. Facebook Ads
Whether you want more likes, downloads, or web traffic, the ad platform makes it easy to engage your audience and get your content seen. Facebook guides you through the process of creating ads focused on your objectives.
This is how you show consumers that you know the real estate business and that they’ll be in safe, competent hands when they hire you. Show off your knowledge and expertise with helpful, shareable posts on a variety of topics. Have a blog-dedicated page on your website and of course promote it on your social media accounts and LinkedIn long-form channel.
7. Go Mobile
Mobile marketing is now a standard component of every advertising campaign. Make it easy for consumers to get the information they need on their mobile devices: listing info, photos, video tours, maps, reviews, and contact information. Responsive design makes your websites and blogs look good on smart phones and tablets.
8. Get Serious with Visuals
Buyers expect lots of clear, attractive photos of houses, rooms, and landscaping. Photos make buyers want to take a closer look at a property. Think about hiring a professional photographer to take high-quality photos of a listing’s best features. Professional photos will look better across a variety of online and paper media.
Use video for testimonials, neighborhood tours, Q&As, showings, and virtual open houses.
There is still a role for informal, less staged photos. Instagram is perfect for real estate because you can easily post great looking photos and geotag locations. Get people interested in local listings with beautiful, tagged photos of properties, interiors, landscaping, views, and neighborhoods. Tailor your posts to specific areas, lifestyles, and demographics.
10. Go Local
Real estate is local. When advertising your expertise and specific listings, emphasize the local angle. The housing market is affected by the local economy and demographics so playing up your knowledge and experience in the community will make you more attractive to buyers and sellers.
Things like school, taxes, and neighborhood esthetics influence buyer decisions, so selling the community helps attract buyer offers.
All that’s a good start. Next you need to expand your knowledge and acquire new skills. For that, there’s only one place you need to go: 360training.com, experienced online training provider trusted by over 4 million learners. Prelicense, real estate post licensing, exam prep, continuing education – whatever you need anytime you want and all online.