Mobile marketing is becoming a standard component of every advertising campaign as more people are preferring their smart phones to their desktop computers. We take these little portable computers everywhere. Millennials are becoming a bigger force in the real estate market; mobile is how to reach them.
Make it as easy as possible for consumers to access all the information they’d need about a property or an agent. That means listing information, photos, video tours, directions, reviews, and contact information in one click from their phone or tablet.
In this blog, we review major parts of an effective mobile marketing campaign.
Mobile Web Site
Make sure your web sites and blogs look good on smart phones and tablets using “responsive design” so that text, images, and buttons are resized to fit the devise used. No one likes clicking to a site and finding an awkward page with tiny text. People will click away and find something else. If your site is not mobile optimized, it could be harder for customers to find you because Google takes mobile compatibility into account.
Make you landing pages and web site easy to use, with big buttons, clear text-based phone numbers, and important stuff like calls-to-action just one swipe down the page.
Apps provide real estate professionals with great customer engagement. They’re easier and quicker to use than traditional web sites. Make appointments, communicate information, collect necessary transaction documents, get electronic signatures, and provide mortgage calculators. Realtor.com, Zillow and Trulia have easy-to-use smart phone apps for consumers to search and browse your listings.
Photos and Videos
Most home searches begin online. Buyers expect clear, helpful photos of house exteriors, rooms, and yards. There are several photo editing smart phone apps you can use to display your listings at their best. There are also the old standbys like Facebook Camera and Instagram to edit, dress up, and share house photos. Use 360 Panorama for beautiful photos of that spectacular view and to show the full layout of a room.
Use video for listings, Q&As, live-streamed showings, virtual open houses, and testimonials. Some cool video apps include Viddy for short clips and neat filters, Google+ Hangout for video chats, Animoto for HD video slideshows, and the camera on your phone plus editing apps like iMovie.
Take quality photos and videos, don’t go crazy with the editing, and share everywhere.
Embrace Text Messaging
Lots of people prefer the simplicity and low hassle of the text message for communicating straight-forward information. Text property information to interested buyers, answer their questions, set up appointments and showings, and follow up with leads and clients.
A top complaint clients and customers have about agents is subpar responsiveness. If you don’t provide answers and information quickly, you could lose a promising lead. Messaging and mobile chat save time, make it easier to follow up, and avoid dreaded phone tag.
Word of mouth is one of the best forms of advertising. Prospective buyers and sellers want to know how well you helped past clients. After a successful closing, ask happy clients to write reviews on Zillow, Yelp, Google, or realtor.com.
Industry experts recommend focusing first on mobile marketing, for example Google AdWords and Facebook Ads. Buyers and sellers want localized ads with mobile friendly images, calls-to-action, and clickable phone numbers. Consider Facebook Live tours and ‘ads in app’ campaigns.
A strong social media presence is key for cultivating new leads. Include photos and videos, use Facebook Ads, respond to customer questions, and promote your listings and blog posts. Social media is also a great way to build conversations and communities, which can generate leads. Effective social media marketing puts the consumer first, educates, and has personality. Create content that helps them.
Remember to keep it local. As we all know, location is huge when it comes to property sales. Post news, facts, photos, and articles about the local area where you operate and the neighborhoods where your listings are located.
As with all marketing, you need to go where the people are. In 2017, that’s on their smart phones. Create and implement a marketing plan incorporating the elements above, and watch the leads roll in.