The Power of Networking in Real Estate
Real estate is a business that’s as much about who you know as what you know. As a salesperson, you’ve got to network from both ends. This will help build your potential pool of clients and your network of real estate colleagues.
From building valuable relationships to nurturing industry partnerships, we'll provide you with the insights and strategies you need to thrive in the competitive real estate landscape. So, if you're ready to elevate your career by connecting with success, read on for a comprehensive guide to becoming a networking pro in the world of real estate.
Networking with the Public
Referrals are some of the cheapest leads you’ll ever get. They cost you $0 in marketing and lead generation.
That’s why networking with the general public and various interest groups can be incredibly important to your success as an agent (especially early on when you’re building your business!)
Referral business can come to you from past clients, family, friends, and fellow hobbyists, but for real success, you need to go beyond the people you already know and expand your reach.
Ideas include:
- Getting involved in community events
- Volunteering with local charities
- Networking with local business owners
- Join your local chamber of commerce
Networking with Other Real Estate Agents
Networking with your fellow real estate licensees can also be incredibly powerful for your career.
Sure, some real estate agents will be your direct competitors. That doesn’t mean there’s nothing to gain.
Real estate agents can be a great source of knowledge and opportunity. You can learn everything from market trends to lead-gathering strategies. You may also end up working together through collaborations.
It’s even possible to get referrals from other agents. Perhaps a client would be better served by your area of expertise than theirs. Maybe their client is moving across the country. This is why statewide or national events can be especially helpful. It minimizes the competitive element of the connection.
On a less concrete level, networking within your profession is a great way to increase your visibility and credibility. You’ll also get practice connecting with strangers! That’s a valuable skill in real estate.
Networking with Related Professions
There are many different types of professionals in your community who come into contact with home buyers and sellers as an organic part of their business. And unlike fellow real estate agents, there’s zero chance they’re the competition!
Think about all the services that interface with real estate:
- Moving companies
- Relocation specialists
- Home improvement contractors
- Landscaping companies
- House painting companies
- Interior design professionals
- Staging or virtual staging professionals
- Mortgage loan officers
- Real estate photographers
- Real estate appraisers
- Home inspectors
- Airbnb hosts
- Residential leasing agents or consultants
The best part is that connections with these people can benefit you both! You’re both in a position to recommend each other’s services while providing valuable resources to your clients.
Maximize Your Networking Time with Online Real Estate Education
Fulfilling your state’s formal real estate education requirements can be a frustrating part of being a new agent. You should be out there networking and selling and learning on the job!
Unfortunately, there’s no getting around it. To keep your license, you have to complete the pre-license or continuing education coursework.
Online courses can be a great way to help you earn the credits you need and get on with your real job. You’ll be able to study at your own pace, whenever and wherever it’s convenient. Enroll today to get started.
