Networking has always been a buzzword in the world of sales, and it’s no different in the world of real estate selling, where really serious money is up for grabs for the agent who can parlay his (or her) network of contacts into clients. If you’re a real estate agent, networking events are great places to grow your business.
Now with social media providing new—even, fun—ways of doing the old things, networking has taken on a new dimension. Katie Lance, in her article for next.inman.com, asks: Instead of attending a networking event, why not create one? Why? Because when you attend a networking event the likelihood of you actually interacting face to face with a potential client largely depends on the number of events you attend.
That’s kind of inefficient (not to mention, tiring), if you think about it.
Now when you create an event the chances of potential clients talking to you greatly increases because you are the go-to person, the facilitator. And what better way to do that than through, what else, Facebook.
Here are seven tips, according to Lance, on creating and promoting networking events on Facebook:
Put up an event. Set it up on your Facebook business page. If you don’t have one, simply create one following Facebook’s easy-to-follow instructions. Don’t announce it on your personal profile—it will get lost in the clutter and it doesn’t look professional being there. As a bonus, the traffic you generate with the event announcement will promote your business page.
Fill up the page with details. Include all the basic info—date, time, venue, refreshments, etc.—and some extras, such as a link for purchasing tickets to the event, if you have them.
Promote, make noise about the event. Having a business page on Facebook is a fine start, but business pages are not magical things that will automatically promote your event. In other words, you need to do some active promotion of your event: use your Facebook profile page to make a shout-out; invite people via Facebook’s “invite your friends;” email, tweet the link.
Create a Facebook ad. Once you’ve set up a Facebook event, you can set up a Facebook ad for a minimal fee. Your ad about the event will help create awareness of your event and drive visitors to your business page. For starters, you can take out a seven-day ad.
Post event updates. As any good event organizer should, you need to post updates on the wall of your Facebook event page to sustain the buzz for the event. As the event nears, you can even post some sort of countdown to create excitement for the event. Anyone who chose to be RSVP’d for the event gets notified every time you post.
Update via email. In addition to wall updates, you also need to send out email updates. Facebook lets you do this conveniently through a facility that emails to all event attendees. A great way to remind the attendees a day or two before the event.
Post photos. After the event, don’t forget to post photos of the occasion (and of the attendees, of course!) to your Facebook business page. Remember to post on the wall of the event that photos are available on your business page. For the attendees, there’s nothing like the prospect of finding photos of themselves and of their friends to drive visitor traffic to your page!