Statistics show that 62% of all real estate agents spend at least one hour a day on advertising and marketing. This comes as no surprise as marketing is an essential sales element in the real estate game.
To continue making successful sales and secure new clients, real estate agents have to market themselves as well, getting their name and brand in front of the people that matter. This is where a dynamic and effective real estate bio comes in handy.
What is a Real Estate Bio?
Consider it your resume but presented in a short, friendly, informal format. Your real estate bio should list your skills, abilities, and achievements, which then helps in building your potential clients’ confidence in your abilities as an agent. If they are confident, there’s a good chance they’ll want your help with their home.
In another sense, a real estate bio is a marketing tool that helps potential clients select you as their agent among a sea of other people offering the same services.
How Long Should Your Real Estate Bio Be?
When determining the length of your real estate bio, remember its primary goal is to deliver your message to a potential client. Therefore, it should be long enough to convey the relevant information to the client, but short enough to not lose their attention.
A good real estate bio can achieve this in no more than two hundred to three hundred words. The word count should be divided into two to three paragraphs, as people don’t like reading large chunks of text mashed together. It is essential that you keep your sentences short and relevant, sharing your information in a concise manner.
Why is a Real Estate Bio Important?
A real estate bio is the agent’s first chance to make a lasting impression on a potential client. Your clients can judge your communication skills and expertise on the subject just from the way you write your bio. If you are unable to sell yourself as a sales agent, people will have a hard time believing that you will do any good at selling their property.
It’s your chance to show off your skills, achievements, and knowledge about the industry to the people who are actively seeking to hire an agent with these skills. However, it’s important that you don’t go overboard trying to sell yourself, coming off as a showboat. Keep your bio as solid from start to finish. Here are some tips that can help you achieve that.
Tips on Writing Your Real Estate Bio
When writing your bio, make sure to showcase your skills and achievements instead of your services. The purpose of writing a bio is to create an identikit for your personality for people who have never met you before. Your clients should feel like they are getting to know you as they read it. They already have a general idea of your services and don’t need an advertisement.
Just be yourself, so that the people can get to know the real you besides your salesman avatar. You can do that by being honest. Not only does it reflect your real personality, but also saves you from any awkward encounters in the future.
It is equally important that you remain professional throughout your bio. Selling a house is serious business, you won’t get hired if people think you’re goofing around! Give your bio a personal touch.
People love what is familiar, so they search for commonalities in others so that they can feel comfortable. This feeling of comfort is especially necessary when we are dealing with significant financial transactions and tricky legal factors. We discuss these aspects in detail below.
1. Be Yourself
The purpose of a real estate bio is to stand out from all the other agents in the eyes of a potential client. You can achieve this by presenting your true self to the people. If you would just copy someone else’s bio from the internet and tweak it a bit to make it yours, it will not achieve the results you desire.
More importantly, stop overselling yourself. The clients have probably read many bios before they landed on yours. They already know what job a real estate agent typically performs. Glorifying the same thing in your bio would hardly make any difference.
Instead, utilize that space and talk about your achievements, education, skills, and personality. Being yourself with make you seem less like another agent, and more like a friend clients can trust.
2. Be Honest
Remember, marketing is not about lying; it’s about presenting whatever you have in such a way that people are compelled to take notice or buy what you’re offering. And in an age where people have access to endless amounts of information at their fingertips, finding truth isn’t that hard either.
Therefore, it’s best that you are honest about yourself and your achievements to prevent any unnecessary troubles in the future. You must remember the purpose is building trust with potential clients.
With significant financial factors being involved and other matters that require utmost credibility, lying has no room in this business. Honesty aside, it’s also crucial that you keep the language of your real estate bio clean and straightforward. This not only helps deliver your message smoothly but also removes any chance of confusion and ambiguity which can be translated by the clients in ways other than it was intended.
3. Be Professional
This is again important because as mentioned earlier, property trading is as serious as it gets. Therefore, your real estate bio must be free of jokes and anything else that may be considered edgy or inappropriate.
Even using casual slang or grammar can come off as unprofessional. The major part of your text should talk about your professional journey, your education, and anything that can be relevant to the industry and yourself. It should essentially promote you as someone who is knowledgeable in the property matters.
However, this doesn’t mean your bio should be too formal and full of jargon which nobody understands. You may be an expert in real estate, but your potential client most likely is not. Finding a middle ground is crucial when writing a quality real estate bio.
4. Be Personal
The thin line between not being too casual and not being too formal allows you the space to give your bio a personal touch. As mentioned earlier, people crave for commonalities to build a level of trust that is a significant requirement of such a job.
If you grew up in the same area where you also operate as an agent, you can discuss that. You can talk about the different localities and landmarks and how you associate with them and the place in the general. This shows that you have a bigger and more humble purpose in the profession instead of just having an interest in selling properties and making money.
This will make the potential clients believe that you will care about their house and property more than just seeing it as a commodity to sell.
Taking Your Real Estate Bio to the Next Level
If you construct your bio following all these tips, there is no doubt you will be able to create something impactful which gives your clients true insight about what your agency represents.
One thing that matters the most about your bio is your education or knowledge about the industry.
There are courses you can take in addition to your primary licensing education that can help you take your bio to the next level. Real Estate Continuing Education courses, for instance, educate you in subjects like Environmental Hazards and Property and Asset Management that will not only look good on your bio but will also help you a lot in your career.
The best thing about these courses is that they can be taken online and at your own pace and convenience. You are not required to take specific time out of your busy real estate career and miss out on big transactions. Whenever you are free, just login on to your registered account and continue your education.
The more courses you take, the easier it’ll be for you to create an impressive and eye-catching real estate bio.