Buying, marketing, staging, and selling real estate may look like lots of fun on T.V., but real estate agent may not be the career for everyone. Real estate agents usually operate as independent contractors running their own small business, which means setting their own hours, doing their own marketing, paying their own taxes, and growing their business. When serving clients, agents find the right house for the right price, provide pricing and offer advice, market and stage property, handle negotiations, manage contract contingencies, conduct open houses, and handle offers, documents, and trust funds. That is a lot of responsibility.
So, you’d better be getting into the real estate business for the right reasons. Here are some great reasons real estate is the right career for you.
1. You Love Real Estate and People
Real estate agents are knowledgeable about most aspects of real estate purchase and sale in one way or another. The fun creative stuff like marketing and staging as well as the dull stuff like title insurance and property taxes. Happy real estate agents love real estate, buying it, selling it, learning about it, talking about it, blogging about it, you name it.
The real estate business is about building relationships with customers, clients, real estate professionals, and competitors. You may notice that lots of agents are people persons who love chatting with everyone they meet about real estate, local markets, great deals, decorating, and families. Your number 1 duty is helping people.
2. You Like Flexibility and Control
This is not a typical 9 to 5 office job. The modern real estate agent’s office is mobile, constrained only by their iPad tools and internet connection. Their hours are set by the needs and availability of clients and customers; they often work evenings and weekends.
You will be your own boss and control the growth of your business. As a real estate agent, you’re basically a small business owner so you will have lots of control of most of the components. That can be freeing or frightening depending on your personality.
3. You Like Variety
You won’t be doing the same thing all day long. An agent may be an accountant, promoter, counselor, and interior designer in one day. There’s a lot of variety. You get to be analytical, supportive, tough, creative, and strategic.
A great agent is constantly learning; she knows a lot about real estate and a little about everything else. The real estate business isn’t just about real estate; it’s economics, regulations, construction, design, psychology, appraisal, environmental issues, marketing, and negotiations.
4. You Love Solving Problems
No property or transaction is perfect. There will always be some challenge, some problem that needs solving to close the deal. Agents effectively communicate with clients, customers, and agents. They gather the information and employ the tools needed to resolve issues and clear challenges. Clients expect their agent to have the answers and solutions or know how to find them. Real estate may be the right career for you if you love being the trouble shooter and problem solver people rely on.
5. You Love Promoting
Real estate agents are always marketing something: themselves, their firm, their seller clients’ houses, their buyer clients’ offers, the neighborhood. Modern real estate agents design marketing materials like flyers and brochures and deploy their social media accounts to promote their listings and tout their expertise. Real estate marketing now includes Twitter, Instagram, blogging, and multi-platform branding. If you daydream about using your creative skills and tech tools to sell products and develop new clients, you’ll probably enjoy being a real estate agent.
Another reason real estate is a good career choice is that it’s relatively easy, inexpensive to get into the industry. No expensive degrees. Pass a real estate prelicense course, file an application, find a broker, and pass the licensing exam. That’s it. You’re a licensed real estate agent. Then, every few years you complete some continuing education to renew your license.
Don’t get into real estate thinking it’s an easy gig to make a boat load of money. It’s a lot of hard work and perseverance and it may take time for the money to start flowing. But real estate is one of the most versatile and rewarding careers, so if the five reasons above apply to you, consider becoming a real estate agent.
The first step in becoming a real estate agent is enrolling in a real estate prelicense course for your state. This training will help you pass the licensing exam and prepare you for your new career. And 360training.com is the perfect partner in your new adventure, offering a variety of prelicense, post license, continuing education, and professional development courses all online available whenever you want.