Real Estate Networking: How to Connect with Other Agents
Being a real estate agent has its good days and bad days. One minute, you're closing multiple deals within a week. The next, you're desperately searching for new leads.
This is where real estate networking comes in. Networking allows you to meet new people, make great connections, and, maybe most importantly, meet new clients in your real estate career.
If meeting tons of new people seems a bit overwhelming, don't worry. In this post, we'll tell you all about what exactly networking is, as well as some helpful tips on how to build a network for real estate listings.
What Is Networking?
Let's start at the beginning. What is networking anyway? You connect and build relationships by exchanging information and ideas when you network. Networking in real estate means you can meet other, more experienced agents who can teach you all of the trade tricks, introduce yourself to new clients, get great customer or agent referrals, and learn more about booming areas in your local market to find potentially new leads.
Why Is Networking Important?
While there's an overload of information you can find on the internet that can help you become a better real estate agent, the power of networking should never be underestimated. Making face-to-face connections with people in your industry can make or break your career. While the real estate market has highs and lows, you'll want to do what you can to close deals every season. Networking can help with that. The more people you meet, the higher your chance that one of those people can potentially bring you a sale.
How To Network with Real Estate Agents
Now let's get to why you're here: learning how to network with other real estate agents. Let's dig into a few ways you can make those connections.
1. Reach Out to Other Real Estate Agents
While this one may seem obvious, it's worth mentioning again. The best way to connect with other real estate agents is to reach out to them in any way you can! If you're new to the field, getting in touch with another agent could mean gaining a new mentor or friend along the way to your booming real estate career. Even if you're a little more established, making a great impression with other agents could mean keeping you in mind if they have trouble selling or buying for a specific client and need your help. That's an easy commission in your pocket, all because you decided to meet someone new!
2. Be Active on Social Media
And while we're on the subject of reaching out to other agents, why not try connecting with them through social media? Platforms such as Facebook, Twitter, LinkedIn, Instagram, and even TikTok, are great places to connect with other agents in and out of your area. You can do this by searching specifically for real estate networking groups online for you to join and introducing yourself to other agents through direct messages on the platform.
Social media is a great way to express your personality to other agents, sellers, buyers, and even real estate investors. Keeping up with social media might be a bit of a handful, but it's worth it. Try creating new accurate estate-related content to post to your accounts monthly or weekly, then see if you can try posting daily. Algorithms tend to favor accounts that post more consistently. Testing different types of content can also let you know what's working with your audience and what's not so you can better curate your brand.
3. Attend Networking Events
There's nothing wrong with a little old-fashioned meet and greet; a real estate networking event is the perfect place for them. These events might be held by other agents or even real estate companies and brokerages and can introduce you to various contacts in your industry. If you think you might be a little nervous meeting other agents in person or feel like it's a little out of your comfort zone, that's completely understandable.
Just remember, everyone is there for the same reason you are. To meet new people! And if you happen not to make any meaningful relationships at once, you can try again later. Networking events can happen annually, monthly, or even weekly. Just keep a lookout for them. You can search for local events in your area using an online search engine or through social media platforms and online ticketing platforms such as Facebook or Eventbrite.
4. Join Community Clubs or Events
Getting involved within your community can be an excellent way to meet new people in your area. You can do this by volunteering within your city, joining your local chamber of commerce, or attending events around town like local fairs, festivals, and fundraisers. Introducing yourself to local citizens can mean they'll remember you when it comes time for them to sell or buy a new home. Meeting with people locally can help establish trust and credibility within your community.
5. Subscribe to Industry Newsletters
This strategy is easy and involves zero direct communication with others but can still keep you connected to everything happening in the big wide world of real estate. Real estate-specific newsletters can give you all the latest information in the industry, such as market trends, information about the neighborhoods you serve, or stories about what's happening in the real estate market. Subscribing to relevant newsletters can help keep you in the loop regarding real estate. And if you need a place to start, subscribe to our newsletter here.
It’s more about the quality vs. the number of connections you make. Learning how to network efficiently with other real estate agents can pay off for you in the long run and make you well on your way to a booming real estate career.
If you’re interested in real estate, start your journey today by signing up for one of our online real estate courses.
