Real Estate Social Networking: Top Social Media Sites for Realtors

Marketing plays a major role in building a successful real estate career. Once you’ve completed your required education and earned your license, often through the convenience of an online real estate pre-licensing course, the next step is learning how to position yourself in a competitive market. A strong marketing strategy can help you attract leads, build credibility, and grow your client base over time.

That said, marketing can feel overwhelming when you’re just starting out. Without a clear social media strategy for realtors and proper execution, your efforts can quickly become time-consuming and costly, with little return.

The first step is deciding where to concentrate your efforts. This can significantly impact your success or failure as a real estate agent. But don’t worry. In this blog, we’ll dig into the top social media sites for realtors; from Facebook to TikTok, we’ve got you covered.

When choosing a social media platform for real estate marketing, it's essential to consider the platforms that are most popular among your target audience. Here are some tips to help you choose:

• Determine your target audience: Who are you trying to reach with real estate marketing? Consider their age range, interests, and online behavior.
• Research social media platforms: Investigate the demographics of each social media platform to determine which ones align with your target audience. For example, if you're targeting younger homebuyers, you may want to focus on platforms like Instagram and TikTok, while older homebuyers may be more active on Facebook.
• Consider your marketing goals: What do you hope to achieve with real estate marketing? Are you trying to build brand awareness, generate leads, or establish yourself as an industry expert?
• Evaluate your resources: How much time and effort will you invest in social media marketing? Some platforms require more frequent updates and engagement than others.

So, what are the best social media sites for real estate agents? Generally, the key is choosing social media platforms that align with your target audience, marketing goals, and resources, and continuously testing and refining your approach to achieve the best results. Let’s look at each social media channel separately.

Does Real Estate Marketing Work on Facebook?

Some people may think of Facebook as a thing of the past. However, Facebook can be a powerful tool because it offers extensive data, a large pool of users, and advertising for real estate listings.

On Facebook, real estate marketers have access to a large and diverse audience that they can target with their Facebook ad campaigns and content. Facebook's advanced targeting options allow real estate marketers to target their ads to specific audiences based on demographics, interests, behaviors, and location.

Here are some facts as to why Facebook may be an exceptional tool for reaching potential real estate clients:

• The U.S. has at least 194.1 million active users.
• 81% of adults in the U.S. have Facebook accounts.
• The median age of Facebook’s advertising audience lies between 25 to 34 years old.
• There was a 50% increase in potential audience for Facebook Reels ads in 2022.
• Facebook ads reach 62.2% of the U.S. population aged 13+.

More reasons why real estate marketing works on Facebook are:

• Access to cost-effective marketing solutions for real estate marketers, with various ad formats and bidding options to fit any budget.
• Real estate is a visually driven industry, and Facebook is a great platform for showcasing high-quality photos and videos of properties.
• Facebook allows for engagement and interactivity with potential buyers and sellers, which can help build trust and establish relationships.

How Do You Promote Your Real Estate on Instagram?

Real estate marketing can work very well on Instagram. Instagram has over 2 billion active users, with a large and diverse audience, including potential homebuyers and sellers.

On Instagram:

• As of April 2025, almost 32% of global Instagram audiences were between 25 and 34 years of age.
• 29.5% of users were between 18 and 24 years old.
• Average engagement for “real estate, legal, and other professional” on Instagram is ~3.7%.

Here are some real estate Instagram marketing tips that work:

• Real estate marketers can reach many potential customers with their ads and content.
• Instagram is a highly visual platform, which makes it ideal for showcasing high-quality photos and videos of properties.
• Instagram allows users to discover content through hashtags, making it easier for real estate marketers to reach people interested in their listings.
• Real estate marketers can leverage influencer marketing to reach new audiences and build credibility in the industry.
• Instagram's Stories and Live Video features allow real estate marketers to share real-time updates, showcase properties, and engage with their audience more effectively.

LinkedIn for Real Estate Agents

LinkedIn is a professional networking platform, meaning users are likely to be interested in real estate for business purposes. This makes it an excellent platform for reaching potential buyers and sellers in the commercial real estate industry.

Here are some reasons why real estate marketing works on LinkedIn:

• LinkedIn is an excellent business-to-business (B2B) marketing platform, which is particularly relevant for commercial real estate marketing.
• Real estate marketers can use LinkedIn to connect with other businesses, such as investors, lenders, and developers, and promote their services to a targeted audience.
• You can establish thought leadership and build credibility in the industry. Real estate marketers can share industry insights, market trends, and best practices to position themselves as experts in the field.
• LinkedIn offers networking opportunities for real estate marketers, allowing them to connect with potential clients, partners, and colleagues. Marketers can join real estate groups, participate in discussions, and engage with other professionals in the industry.
• LinkedIn offers targeted advertising options, allowing real estate marketers to reach a specific audience based on job title, industry, and location.

Twitter for Real Estate Agents

Real estate marketing can work on Twitter, but it may not be as effective as other social media platforms like Facebook, Instagram, or LinkedIn.

Here are some reasons why Twitter might not be the best option in real estate marketing:

• Twitter is primarily a text-based platform, so it may not be as effective for showcasing high-quality photos and videos of properties. However, real estate marketers can still use Twitter to share links to their property listings, blog posts, or other content.
• Twitter has a smaller user base than other social media platforms like Facebook or Instagram.
• Tweets have a short lifespan, with most tweets being forgotten within hours or minutes.
• Twitter's targeting options are not as advanced as other social media platforms, so real estate marketers may have difficulty reaching a specific audience.
• Twitter may not be as effective for building relationships with potential buyers or sellers, as the platform focuses more on sharing news and information than engaging in conversations.

While real estate marketing can work on Twitter, it may not be the most effective platform for the industry due to its limited visual content, reach, the lifespan of tweets, targeting options, and engagement potential.

Does Real Estate Marketing Work on TikTok?

TikTok is a highly creative platform that allows users to create short-form videos with a wide range of editing tools and effects. Although TikTok marketing for real estate is a relatively new concept, it is becoming increasingly popular among real estate professionals.

Here are some reasons why real estate marketing works on TikTok:

• Real estate marketers can showcase their properties uniquely and engagingly, using music, captions, and special effects to make their content more entertaining and memorable.
• With over 1 billion active users and growing worldwide, real estate marketers can reach a large audience of potential buyers and sellers.
• TikTok videos have a high potential to go viral, which means real estate marketers can generate a lot of engagement and brand awareness, which can lead to more leads and sales.
• Real estate marketers can showcase their personalities and build relationships with potential buyers and sellers.
• TikTok's algorithm allows for niche targeting, which means real estate marketers can reach specific audiences based on interests and behaviors.

In general, real estate marketing has great potential on TikTok. In the U.S., 80% of active users are between the ages of 16–34, making it an ideal platform to reach younger or first-time homebuyers. It’s also ideal for reaching a new audience. To market real estate on TikTok, you need to be creative and engaging in your content to stand out on the platform.

Best Practices for Real Estate Social Media Engagement

To make the most of your social media presence, focus on genuine interactions that build trust and keep your audience engaged. Here are a few best practices to follow:

• Engage actively with your audience. Reply to comments, respond to DMs, and participate in conversations on your posts and stories.
• Use interactive features. Go live for virtual tours or Q&As, post polls, or share behind-the-scenes stories to spark real-time engagement.
• Respond quickly. Timely replies show professionalism and build trust with potential clients.
• Personalize your interactions. Address followers by name, acknowledge their milestones, and show genuine interest in their comments.
• Show your human side. Share moments from your daily work, client successes, or community events to make your brand more relatable.
• Stay consistent. Regular engagement keeps your profile visible and reminds followers that you’re an active, approachable expert in your market.

Examples of High-Performing Real Estate Social Media Posts

The best real estate agents know that engaging posts go beyond listings. They tell stories, build trust, and highlight expertise. From virtual tours to client testimonials, certain types of content consistently capture attention and generate leads.

Here are a few proven post ideas you can use to boost engagement and stand out on social media.

1. Virtual Tours

Why it works:

• Listings with virtual tours or walkthroughs are particularly effective because they give viewers a more immersive experience.
• They tend to hold attention longer and give potential buyers a better feel for the property from home.

How to use:

• Post a short clip or carousel of a video walk-through with captions like “Take a 60-second tour of this home in [Neighborhood]”.
• Add a live session: go on Instagram/Facebook Live to walk a home and answer real-time questions.

2. Before-and-After Photos

Why it works:

• Viewers love seeing a transformation. Sharing before vs. after shots taps into the “wow” factor.
• The before-and-after should highlight property value and visual impact.
• It helps you showcase your expertise (or your network’s expertise) in creating value, which builds credibility.

How to use:

• Use a carousel: first image “before,” next image “after,” with a caption like “From outdated to outstanding – this listing got a $40k value boost with these upgrades.”
• Include a short caption with context: what changed, how you helped, and what the client gained.

3. Client Testimonials

Why it works:

• Testimonials build trust. Sharing client testimonials or success stories is a key content type.
• Real photos of clients (with permission) help humanize your brand and show real results rather than just talk.

How to use:

• Share a photo of you with your clients after closing (or a screenshot of a kind review), with the caption: “Congrats to [Client Name] on their new home! We found it and closed in X days. Let me know if you’re next.”
• Keep it genuine, and include a quick quote from the client if possible.

4. Market Trend Infographics

Why it works:

• Infographics that clearly present data are highly shareable and position you as an expert.
• Real estate infographics are ideal for simplifying complex data and boosting engagement.
• Posts about market trends help you stay timely and relevant, showing you’re not just selling, but knowledgeable.

How to use:

• Create a graphic with the headline: “3 big shifts in [City] market Q3 2025” and bullet stats: average sale price, days on market, and inventory change.
• Invite engagement: “What do you think this means for sellers? Comment below.”
• Keep branding consistent (logo, colors) so people recognize your posts.

Going Beyond Social Media: Launch Your Personal Real Estate Brand

Social media success doesn’t happen overnight. It’s built through consistency, credibility, and continued learning. As you grow your online presence, make sure you’re also growing your real estate expertise. Completing your continuing education (CE) courses not only keeps your license active but also helps you stay informed and confident when sharing insights with your audience.

Still not licensed? We’ve got you covered with our online Real Estate Pre-License Courses. Wherever you are in your real estate career, you can count on Agent Campus by 360training to be there every step of the way.

Invest in your education, elevate your brand, and keep your followers (and future clients) coming back for more. Start today!

Sources

• Backlinko. 2025. https://backlinko.com/facebook-users
• TechJury. 2025. https://techjury.net/industry-analysis/time-spent-on-social-media/#gref
• DataReportal. 2025. https://datareportal.com/essential-facebook-stats
• Hootsuite. 2025. https://www.hootsuite.com/research/social-trends
• Cropink. 2025. https://cropink.com/business-on-fb-statistics
• DemandSage. 2025. https://www.demandsage.com/instagram-statistics/
• Statista. 2025. https://www.statista.com/statistics/325587/instagram-global-age-group/
• Hootsuite Blog. 2025. https://blog.hootsuite.com/average-engagement-rate/