What Are Retargeting Ads and How Can They Work for Your Real Estate Business?
Determine Your AudienceThere are several different ways you can determine an audience for your real estate retargeting ads. The first thing you need to do is to create a list of people who have visited your site. This should also include a separate list for a ‘preset’ audience. These are target users who can be determined according to their search preferences and their browsing tendencies. For instance, if you plan on selling homes in an urban location, you can target visitors who are interested in interior décor or popular restaurants. Based on their search habits, you can determine the type of properties they are interested in as well as the amenities they prefer. That is faster and more efficient than taking educated guesses that will probably miss the mark.
Create Targeted Banner AdsThe bottom line is people visit your site when they are interested in investing in properties or to buy a home. Unfortunately, most of them bounce off after just skimming your offerings. Either they might only be browsing or you may not have what they are looking for on offer. However, all of them are potential clients and you can still compel them to give your service a try. That’s what retargeting ads are for. By creating and launching banner ads promoting property searches in your area, you can increase the number of leads you get. At this point, a simple home search will do since none of those leads are qualified yet. Retargeting ads can re-prime them to renew the search they abandoned on your website. Once they see your ads, they will be reminded of their initial search, and may also get in touch with you.
Increase Visit-to-Lead Conversions
The main goal behind retargeting ads is to compel visitors to return and convert to clients. To make things simpler, only show those ads to visitors who did not convert and remove those who have become leads. Click To TweetNo one likes to be spammed, and least of all users who are already interested in your services.