Successful Open House Tips for Realtors
When you conduct open houses, you want guests to leave thinking about making an offer. So how do you do that? Help prospective buyers imagine themselves living in this house. The essential thing to remember when planning and conducting open houses is you want to transform the features on the listing page into benefits for these buyers. They want to know “What’s in it for me?” and “Why is this house right for me?” Take a look at some tips for successful open houses.
Open House PreparationPreparation is the key to hosting a successful open house. Remember to:
- Learn as much as you can about the property and the neighborhood.
- Complete major repairs and minor upgrades like new paint.
- Ensure the house is looking its best inside and outside.
- Reduce the clutter and debris of daily life from the main rooms.
- Promote your open house on Zillow, your web site, blog, email list, and social media pages and in the local paper. Invite the neighbors too.
- Gather all the information and equipment you’ll need, like signs, business cards, flyers, info sheets, sample sales contract, printout of the MLS listing, and sign-in sheet.
Prepare the HouseYou want people to say “Wow!” when they walk through the house. To do that, you need to help the property look its best. Of course, each room should be cleaned and organized and the carpets shampooed. And outside, the trash is removed, the lawn mowed, weeds pulled, cobwebs and branches removed, front walk swept, and so on. Also remember to:
- Keep the décor to a minimum: The fewer items in a room or a closet, the larger it will seem.
- De-clutter and de-personalize.
- Remove pets and litter boxes, valuables, personal items, and prescription medicine.
- Turn on lights and open the drapes.
- Make sure everything works.
- Eliminate unpleasant odors.
- Toss decorative blankets over a bed, sofa, or armchair that’s not ready for prime time.
- Use signs to draw attention to unique features.
- Make them feel welcome: have soft music playing, fresh cut flowers, and snacks like freshly baked cookies.
Open House HostingWhen hosting an open house, strive to make visitors feel welcome and comfortable:
- Greet your guests warmly as they arrive.
- Hand them the info sheet and ask them to sign the sign-in sheet.
- Mention a few special features about the property.
- Strike the right balance: not too pushy but not too hands off.
- Build report with friendly, helpful conversation. Chat about the unique benefits, the neighborhood, and the market.
- Get to know a little about them: Ask what they’re looking for, what they like, and which features are particularly important to them.
- Embrace your role as the designated expert: You’re the expert on that house. Remind guests to ask you any questions they may have about the property and the neighborhood