Improve Your Real Estate Social Media Skills in Washington

- Facebook: Use Facebook Page to boost your business presence, Facebook Ads to target specific demographics, and Facebook Groups to explore certain topics and properties.
- Twitter: Use this for short bites of info. Tweet announcements and links to other content, automate certain functions, post listing photos and videos, and set up alerts when someone uses your target keywords.
- Pinterest: This is all about great visuals. Organize boards by theme, group property by location, showcase popular amenities and destinations, and create private boards.
- YouTube: Post video walk throughs, virtual tours, interviews, and testimonials from happy clients.
Post the right content on the right platform while maintaining accuracy, quality, and consistent branding across all of them. Click To Tweet
If your area or audience contains a lot of millennials, focus on Twitter, Instagram, and Snapchat. Targeting white collar, high income, and college educated folks, focus on LinkedIn. Hit Pinterest a lot if you’re targeting women. 3. Brand Develop your brand story one social post at a time. Create a few core messages and communicate them in the multiple social media sites you use. Consistency and repetition are essential for building a memorable brand. Use the same communication style everywhere. The more a message is repeated, the better it’s remembered. 4. Engaging Content Whether it’s Facebook, Twitter, or Pinterest, here are some ideas for grabbing attention on social media:- It’s Not All About You: Post 80% updates, trends, news, and consumer interests and 20% about you and your business.
- Post with personality: Remember to keep it fun and engaging and express your personality. Post photos and ask for opinions about the property and the neighborhood.
- Local love: Write about topics that interest your target audience in the Pacific Northwest. For example, in Washington cities, the tech-savvy buyers are likely to be interested in smart homes, energy efficiency, sustainability, and green buildings.
- Big visuals: Go all in with the visuals. Social media posts with images or video have a higher engagement rate than straight text.
- Emphasize events: Repeatedly post about all the events, open houses, parties, festivals, and charities you attend or organize.
- Contests, quizzes, and giveaways: Have a little fun with quizzes, contests, and giveaways. Photo contests can generate photos of listings and neighborhoods.
- Tips and tricks: Become a source for helpful information about the real estate industry by offering advice on topics relevant to your audience.
- Strong headlines: Write attention-grabbing headlines and get people to click on something they might otherwise skip.
- Remember the hashtags. Tag your tweets with topic headings and neighborhoods to make them easier to find.