Search Marketing Professional OMCP Preparatory Program
- Course Delivery: On Demand
- Language: English
- Difficulty: Intermediate
- Audience: Anyone
Here’s how pretty much everyone uses a search engine: we type in what we need and click on the first option that looks promising. That’s why companies will pay big bucks to someone that can help them be that first option.
With the Search Marketing Professional Concentration, you’ll start by learning the landscape of online marketing with the Foundations Course; then dive deep into your Search Engine Optimization (SEO) training. You’ll master keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies - everything you need to know to complete an SEO project from start to finish. Combine that with generating the content that consumers are looking for, and you’ll have the skills to help any company rank successfully.
But getting users to your site is only half the battle. The next step is to have them purchase, register, fill out your form, and convert from visitors to customers. That’s the magic of Conversion Optimization. You’ll get a comprehensive overview of landing page optimization, with real-world examples of what works, what doesn't, and what steps you can take to test your theories.
This course qualifies graduates for OMCP® Certification.
“You need a team that is more well-rounded in all the different disciplines. . . Your content marketer should understand organic SEO.” - Bryan Eisenberg, Market Motive faculty and Author of Always Be Testing
“The Top New Marketing Job Title Recruited and Hired will be ‘Director of Content’” - Jayson DeMers, Contributor at Forbes
“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship. Simply put, its primary focus is on building the relationship, not the hard sell.” - - Jayson DeMers, Contributor at Forbes
The Following Courses Are Included In This Package:
|Course Name||Industry||Course Delivery|
|Online Marketing Foundations (OMCAÃÂ Preparatory)||Career Training|
|Social Media Marketing (OMCP Preparatory)||Career Training|
|Content Marketing (OMCP Preparatory)||Career Training|
|Landing Page & Conversion Optimization (OMCP Preparatory)||Career Training|
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