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About
About This Course
This 30-hour Texas Real Estate Marketing course focuses on professionalism, ethics, and the key qualities of a successful sales agent. It covers time management, understanding marketing psychology, and the basics of listing properties. You’ll learn about the rules for advertising and explore different marketing techniques, such as online and social media marketing, research, data analysis, and pricing. The course also includes topics like understanding clients and personality types, negotiating and closing deals, and how financing connects to marketing. It also explains how the Texas Deceptive Trade Practices-Consumer Protection Act (DTPA) affects marketing.
As you go through the course, remember how each topic relates to marketing. These subjects have been studied in many books, articles, seminars, and research projects, and they continue to change as new information and rules are introduced. While this course gives you a general overview, it focuses on how each topic impacts real estate marketing.
Outline
What You’ll Learn
- Discover the characteristics of the successful salesperson.
- Define some aspects of the psychology of marketing.
- Identify how financing is a part of the marketing process.
- Explain how advertising is governed by certain rules and regulations as well as various techniques for advertising.
- Recite required listing procedures.
- Discover some of the basics of negotiating and closing transactions.
- Define the impact of the DTPA on marketing.
- Recognize suitable time management practices.
- Identify rules relating to professionalism and ethics.
Topics Covered
- Lesson 1: Real Estate Marketing
- Lesson 2: The Marketing Concept
- Lesson 3: Prospecting and Target Marketing
- Lesson 4: Technology and Online Marketing
- Lesson 5: Social Media Marketing
- Lesson 6: Marketing Research and Data Analysis
- Lesson 7: Product and Pricing Strategies
- Lesson 8: Pricing Your Services
- Lesson 9: Successful Marketing Strategies
- Lesson 10: Understanding Clients
- Lesson 11: Marketing with Consumer Education
- Lesson 12: Interplay Between Marketing & Finance
- Lesson 13: State and Federal laws
- Lesson 14: Ethics and Real Estate Professionalism
Regulatory
| Name: | Texas Real Estate Commission |
| Phone: | 512-936-3000 |
| Fax: | 512-926-3863 |
| Website URL: | https://www.trec.texas.gov/ |
| Email Address: | information@trec.texas.gov |
| Address: | 1700 N. Congress Avenue, Ste. 400 |
| City: | Austin |
| State: | TX |
| Zip: | 78701 |
