You need a heavy dose of passion and perseverance to excel selling real estate. Agents must contend with skittish sellers, mercurial buyers, condition problems, location issues, and market forces beyond their control. Top producers are successful because they’ve identified likely objections, mapped out solutions, and have developed a talent for excellent communication. They’re awesome salespeople with an instinct for promoting themselves, their listings, and their clients’ offers. Strategic, well-informed promotion is second nature.
There are certain mindsets or approaches to adopt when navigating the trials and tribulations of changeable real estate markets.
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